Get ready for a sweet indulgence: Moldova’s Eurovision 2021 singer Natalia Gordienko has released her entry “Sugar”.
The club-ready, radio-friendly track is about a woman being taken over by desire, all told through the metaphor of craving some sweet-tasting, soluble carbohydrates.
“I can’t explain it, but there’s something going on — a crazy energy inside of me,” she sings. “First just a tingle, then it turned into a burn, like fire in my blood.”
As the song progresses Natalia can hear her body “talk, talk, talk,” and it’s telling her that “a taste” is all she needs. Before you know it she’s “about to climb the wall” because she cannot be alone tonight.
We’ve all acted a little out of character during a low-blood-sugar-moment, but damn!
Moldova’s Natalia Gordienko reveals “Sugar” music video
Sugar comes in many forms — granulated, powdered, refined. But in this video it’s clear that the character Natalia likes it raw. This video isn’t just sensual, it’s flat out sexual with Natalia striking provocative poses in a baby blue brazier. She dips, she drops, she squats and she lays flat on her side. She is a temptress who wants her candy!
She embodies these edibles rather well. Beyond her sugar-coated lips, at time she seems to wear pink cotton candy on her head. It seems that her sweet splendour has the boys coming to the yard. Four backing dancers in bright pink suits with no shirts bend to her every whim. They are in a trance — it’s not a K-hole, but a donut-hole. At one point the camera literally zooms through it.
The structure of the song is generally linear. But then comes the bridge and a very powerful ending where Natalia hits an it note. Given the story of the video, this is essentially the musical climax — and it’s well worth the wait. Our girl also gets what she wanted: She literally rips off a dude’s mouth to reveal a rainbow-coloured slice of yum. Don’t mind the calories, just enjoy!
Ultimately this song is all about, uhm, release. As her team states: “This video promises to immerse the viewer in a sweet atmosphere of love and joy! That’s what we’ve been missing so much lately. And in general, love is never enough! The sexual candy store is right about that!”
What do you think of Natalia’s Eurovision 2021 entry and music video? Is it giving you MARUV vibes with all those horns? Do you think this can climb to the Top 10? Let us know in the comments box down below.