The Cypriot broadcaster CyBC — in conjunction with Panik Records — will stage a televised talent show to choose its Eurovision 2023 artist. That may seem like a long time in the future, but Panik understands the importance of the event and the potential it has to promote artists.
Speaking to Esquire magazine, its CEO George Arsenakos said:
“I can say that we as Panik have talked to RIK (also known as CyBC), the state channel of Cyprus, and we will take over the representation of the country in Eurovision in 2023. So whoever wins the new talent show, which we are preparing, will represent Cyprus at Eurovision in 2023. I consider it a very strong prize, which will attract very good entries.”
Our sources tell us that the expectation is for the show to air on CyBC in Cyprus and also on a major private TV network in Greece, with open auditions in both countries. This will create an opportunity for new talent — and, perhaps, act as a scouting opportunity for the label itself.
The panel of judges will almost certainly include former representatives from Cyprus. If we had to take a guess, we’d say they may well come from the Panik family. You’ll recall that artists from its stable were internally selected for Eurovision 2018 (Eleni Foureira), 2020 (Sandro) and 2021 (Elena Tsagrinou). Panik also represents Eurovision alums including Demy and Ivi Adamou.
Cyprus hasn’t held a national selection since 2015, when John Karayiannis won the Eurovision Song Project.
Are you excited to see a major label collaborating on a televised selection show? Do you think this could take Cyprus even higher? Let us know in the comments below.