In recent years the hosts of the Eurovision Song Contest have spent months debating and perfecting their slogan for the contest. But starting at Eurovision 2024 in Malmö, that responsibility is gone.
The EBU has announced that moving forward, the permanent slogan for Eurovision will be United By Music.
Ebba Adielsson, Executive Producer of the 2024 Eurovision Song Contest for Sweden’s SVT, said that the BBC’s slogan was simply too perfect to let go.
“After Loreen’s win in Liverpool last spring, the whole machinery for the Eurovision Song Contest 2024 kicked into action and pretty soon the discussion about the slogan arose. We quickly realized that the great slogan chosen by the BBC says exactly what this competition is about, uniting in music, and we saw no reason to change something that sums up the foundation of the entire event so well.
“It’s great that the EBU has also decided that this is the slogan that will be used by all host broadcasters from now on. Right now, we are in the middle of the process of producing the artwork to match the slogan, which will be revealed soon.”
Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest, spoke of continuity in a statement released by the EBU.
“The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.
“By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music.
“As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger.”
The EBU-run Eurovision web site said that the slogan “encapsulates the core values of the Eurovision Song Contest, which has a rich history of promoting diversity, inclusivity, and artistic expression. The slogan resonates with the Contest’s ability to bridge differences and ignite a sense of shared community, regardless of nationality, language, or background.”
So what do you think? Are you a fan? Do you think it will stand the test of time? Let us know down below!
And to think we could have had an amazing slogan if Finland had won with “It’s Crazy, it’s Party” for instance because that’s what Eurovision is also about too. Instead, some countries who might have never won or waited a long time to win again wouldn’t be able to have their own chance to put their touch on the slogan.
EBU would probably never allow that. It has to fit any possible song. What if something like 1944 came along again?
Companies pay so much money for a professional to come up with a slogan. I hear people say “next, this will happen, that will happen”. It’s three words people. KFC has been “finger licken good” for as long as I remember. They are not taking away a country’s creativity in how they present the words, just taking away a need to reinvent the same words every year in a different, but same, way.
Eurovision existed before the annual slogans. Deal with it.
no slogan>same slogan each year
I certainly wouldn’t mind Petra Mede hosting every year. In the spirit of streamlining things, of course.
I don’t know if you’re serious or not, but I guarantee you that all the people demanding Petra hosts every year would be bored of her by year 3. It’s inevitable.
Also, do they not consider Petra in all of this? Maybe she doesn’t want to do this every year. She has a young family, some health issues and perhaps doesn’t want to give up weeks of her life every year for Eurovision.
An *insider* of the event was sort of quoted in an article elsewhere. In my understanding, the jist of it was that the event was becoming more expensive and not very sustainable.
One could speculate that keeping the same slogan could be a “cost-cutting” measure overall but not making things less expensive for the broadcasters.
Suggestion : axe the junior contest, and put all funding toward to proper contest instead.
Axing the junior contest seems like a very good idea. It’s becoming more “adult” every year and differences among participants look starker and starker. The funding should have been a concern for eebbuu – I mean the “show” already *looked* too expensive for the longer term for some time now. They only went bigger every year while seemingly not making their own money for it but depending on member contributions and local organizers and ssponnsors. “Eurovision Again” has shown that fancy staging and whatnot is not necessary but a rather more level playing field can be more fair for all… Read more »
The children involved are just pawns, used as props in a show for adults. It has become totally redundant.
We can only dream. JESC has never been a massive hit, plus the it’s hard on those kids, with social media attacks etc. Kill it.
It has only lasted this long because of its association with the proper contest, it lives off the “brand” instead of its own worth. Sad.
well, one way to cut costs is to ACTUALLY not hire the same people over and over again with having an overproduced event. JESC can be handled in a shorter space of time, even MTVEMAs are done in shorter period of times and within budget and still look good. EBU should look elsewhere to cut.
In 2017, the artwork and slogan costed like €5K or something .
EBU, stop bsing!
It’s overproduced for a fact. Fans can see that and some delegations have complained about the high costs. And then since it’s that expensive only a few countries were and will be able to host it. “United by Music” sounds total bs under the circumstances. How can people from 40 or so participanting countries be united by music when the mon nie s gaps among their broadcasters face are so huge? Three nights or a night a year watching the event means nothing. Getting to know another country is something else and that regardless of individual travel plans and likes.… Read more »
The problem is…if the EBU starts to “go backwards” (sorry, can’t think if a better way of saying it) and makes the contest cheaper, more simple, and less extravagant, then fans will go mental. They don’t seem to like change, remember the mini-uproar when RAI dared to move the DOG to the right-hand corner of the screen? There does seem to be weird thing though that fans love every change SVT makes, which is why SVT is the only broadcaster that can end or heavily change the flag parade. Fans would accept that, but not if BBC or RAI or… Read more »
UNITED BY MUSIC*
*Terms and conditions apply. Admission may be refused.
Everyone hates Sweden this year.
Next year, everyone will say that 2024 was one of the best contests.
No They Wont . We Hate Swedish Broadcasting For This Corupt Practice And Tiranny Over The Eurowision And This Behaviour Must Stop At Once Or The Hole Eurowision Is Going To Fall A Part . If Swedish Broadcasting Has Any Back Bone They Will Ban Israel From The Contest Because This War Crimes Are Going Unpunisched As Always .
I stopped following ESC closely after the Nordic countries started draining away all the creativity and kitschiness of Eurovision. They want to turn it into something generic with mass appeal. Forgetting that what makes it popular is its uniqueness. Using pre-recorded vocals ruined it for me. Now it’s turning into another X-facto/Idol/GotTalent
Denmark, Iceland and Finland have nothing to do with SVT’s and NRK’s mess, it’s unfair and disingenuous to put them in the same bag
We need an executive supervisor from Southern Europe for a change. Pretty sure the only one from the South has been “Mr Vilcek” in the mid-1960s.
Swedish Executive Supervisor approved an idea from Sweden’s Executive Producer Ebba Adielsson that they’ll use last used slogan and furthermore so will everyone else too.
Will EBU alongside SVT decide how countries choose their theme art, stage and so on if they host? Sweden was quite offensive this year on how the Liverpool stage wasn’t good enough for them, so it wouldn’t be surprising.
I just ask, if the slogan thing is gone, does it also mean artwork is done? Literally every year slogan was deeply connected with actual artwork. So now every year we will have artwork based on United By Music? God…
The upside of a different slogan for each year is that it helps define a change of theme for the presentation and the branding. The downside of a different slogan for each year is that a change of presentation requires extra effort and costs extra money. And, ultimately, the millions of core TV viewers will only remember the songs and the event and have a good time; the slogan and the branding really only matter to marketers, the media and hyper fans. There is also a political dimension to having a slogan, which I’m sure Eurovision organisers would not acknowledge… Read more »
I think as of 2024, instead of organizing an actual contest, in the given time slot they should simply broadcast a rerun of the latest edition, after a few years people will stop noticing.
It already feels like that, as Måns Zelmerlöw is there every year!
This blog is the only place where I see that much hate towards Sweden… I also read French and Dutch blogs, never saw something like that. And on those same blogs the decisions of keeping the same slogan everybyear doesn’t bother anyone.
On YouTube there’s lots of hate towards the slogan, not towards Sweden though. People on YouTube are relatively more positive than people on blogs.
It’s wiwibloggs. There is no comment moderation here.
In other news, two more acts are rumored for Melodifestivalen.
– Fröken Snusk (Miss Nasty): Star in the EPA-dunk genre. Makes high-tempo music with sexually explicit lyrics.
– Gunilla Persson: A reality TV star, approaches every situation with a lot of unearned confidence, currently involved in some kind of scandal with controversial figure Pontus Rasmusson.
Correction, the scandal is with Mauri, not Pontus Rasmussen
This is what happens when you let Sweden win ughhhhhh
#bansweden
yes, expel stupid sweden, also don’t allow swedish artists to release music even outside of eurovision anymore
And why outside Eurovision? Sorry but that doesn’t make sense at all.
Just for the sake of it, fck them
they will certainly use this edition to make A LOT of changes
The Swede is head of Reference Group and Sweden is host, they couldn’t wait to make their own Melfest on European level
I wish we could back to the times where each country produced its own handmade trophy, own logo etc.
Why is originality and craftsmanship dying not just in Eurovision, but in general? It’s lazy!
Or just get rid of the slogans completely. They’re cliché and meaningless anyway
I don’t mind Sweden choosing to keep the theme, but why so they get to decide what next years host does.
Iceland been waiting years to host they might have a really good slogan ready to go, and oh no soz gotta have United By Music again.
If Sweden gets its wat well have the same winner every year too
NEWS: Ebba Adielsson has proposed to EBU that to shorten the lenght of the final, they’re taking down flag parade and replacing it with a short screen introduction of the qualifying countries & big 5. (These are known from Melodifestivalen, where last week’s qualifiers are recaped quickly before the show starts)
Unless it’s an introduction of country by country, I’m against it. While I agree flag parade must be modified to better fit the new norm, I don’t want it to be a footage where artists’ reactions and whatnot are being showed. There’s too much risk Sweden, for example, will be exposed to that screen more than countries in the Eastern Europe.
You can accuse Sweden for changing the contest when they host , but they make it better. Even the flag parade you mentioned, they actually introduced it in 2013.
Better as in duller and more soulless
We in Liverpool don’t just create an amazing show! We enforce a legacy ?
Oh ok I see now…, noted. He is not ready.
I feel like this is a backdoor for Israel, Azerbaijan etc. to continue participating, as we’re “United”. Thanks Sweden’s very own Ebba Adielsson for proposing this to EBU, less costs and now it would seem ironic to kick any country out. Whoopsie doopsie!
They don’t need any backdoor, they will be there anyway.
They could not even come up with a slogan…LOL. Creatively bankrupt or just plain lazy, but hey, this is Sweden we are talking about. Looks like another below average Eurovision season is ahead of us.
This is Sweden we are talking about… Exactly! The country that hosted two of the best editions in the last decade and a country which introduced traditions like the flag parade , while also solving the problems with the old boring voting presentation. We had to wait until 2021 to watch a decent contest after 2016. The thing is that everyone outside of this sad little bubble in this site, can see how important Sweden is to the contest.
2013 sucked. Weak production and forgettable songs. Flag parade just another pointless gimmick that for some reason carried over to future editions.
2016 was okay. Good production, but songwise it is just another 2013 with a few good entries in between. Change to the voting system was definitely needed, so I will agree with you there.
So I can safety say that every contest that Sweden organized other than 2000 was below expectations.
Don’t know what you’re talking about Stockholm 2016 was one of the strongest in recent years in terms of song quality, staging, presenters etc sorry they always bring quality to the contest, bet if Finland had won they’d have also kept the same slogan so would you’ve called the Finnish team lazy as well?? just curious or do you just have some weird thing about hating on Sweden?
If that helps you sleep at night, so be it. Where did you get Finland from? If you were here a few months earlier, before and during Eurovision, you would have known that I was very critical of that Finnish clown entry. And yes, I would be very critical of the Finnish team if they were pulling the same crap that Sweden is doing now.
Yeah, organization-wise this is shaping up to be the most subpar contest in a while
A lot of people won’t like it but it’s actually quite an all encapsulating slogan that works for all contests. However, it would make sense if nations participating in wars or controversies, namely Azerbaijan and Israel, were not to participate. These wars and foreign conflicts just cause ears to go off music and we aren’t about the music anymore. In addition, any block voting should be removed. United by Music really means following the slogan and not being hypocritical. I do think it’s boring that it will be the same thing though – finding out the slogan and then linking… Read more »
This is just another one of those decisions taken by somebody who really doesn’t “get” Eurovision and the little things that make the community enjoy the contest. You can’t convince me it’s difficult to come up with a unique one-liner for the contest each year or that having a permanent slogan is important for “branding”.
It’s a real shame that we’re losing another aspect of the contest that makes each year unique.
The fact that you don’t like it , doesn’t mean that the people who decided it , don’t get the contest. Actually the issue isn’t that important anyways. But what’s true is that this slogan is indeed perfect and having a permanent slogan, will make the meaning of esc more coherent. Now , do I as a fan like it? No. I liked the little creative tradition every year and that we could identify the edition to the contest. But I can see that this is better for the brand.
AFAIR (some) hosts made had outside companies do the slogan and other branding stuff. A public broadcaster should be able to do the slogan/branding in-house. A nice and kind alternative would be to use design students or similar like Portugal 2021 for their staging
Sweden is harming Eurovision a lot these years.
Jealous much? ?
Rather than jealous, I think many of us are bored to see the same country doing whatever they want to the contest without any consequences. Sweden introduced the flag parade in 2013 and now they want to remove it, they lengthened the show in 2016 and now they want to shorten it, they modified the voting system in 2013 and 2016 at their own interests. We’re kinda tired of a single country deciding everything they want in the contest while other countries in order to ask for something even small they saw everything denied because they’re not Sweden. And let’s… Read more »
Rather than jealous, I’m outraged and pissed that Sweden is actively and deliberately worsening the contest year after year
They obviously couldn’t decide on one for this year, hopefully just a one off as this is pretty boring
So the slogan formulated by Sweden this year is also the one approved and chosen permanently by Ostherdal, a Swede himself. Yeah, ok… Why is it always Sweden?
This was the Liverpool slogan… a play on UNITED Kingdom… but yeah, let’s hate Sweden even more than we already do.
Because they make the best music. ????
Uhm , did I miss something? Is the permanent slogan “We are one” or “Come together”?. Oh no wait. It’s actually ” United by music”. Fyi darling, this is the slogan that the BBC came up with.
These generic slogans every single year… I can’t lol
The EBU can’t either, that’s the point
This is the only one that has any meaning when you consider how many people still believe Eurovision to be a political contest and not about the quality of the songs.
Eurovision has always been political, it was born for political purposes after WW2. Not seeing it means being definitely blind
But we had interesting artworks that were based on those slogans
Does this change apply to JESC as well?
And we were so united in Liverpool, weren’t we? With Käärijä’s fans chanting his song every time Loreen got a 12.
We were not united in Liverpool and Europe indeed.
Pretty much the opposite which is sad. It could happen with the voting system and EBU.
People in the arena or at home were with Kaarija and juries with Sweden
People at home gave Sweden 253 points. People in the arena were hardcore stans and do not represent the wider public. The least they could have done was to show some respect to Loreen and not be so bitter and obnoxious.
And people at home gave Finland 376 points
Indeed we were United. It’s the Juries that weren’t United with US, the people…
That’s the point of juries.
Agreed!!!
Swedish Tiranny Yet Again Who Would Guess This ? I Wonder If Swedish Will Demand To Become Part Of Big5 After This Year Because They Control The Eurowision More Than Any Of The Big5 Does
They don’t need to be in the Big 5 to secure a pmace in final. They’re better than any of the Big 5 countries.
Ugh (in my best Teya and Salena voice.) I get that the EBU wants consistent branding, and that has its advantages for sure, but it just feels like the EBU are hell-bent on making the contest more generic. Same logo, same trophy, and now the same slogan.
Talking of the logo, I was hopeful that the EBU would mark 20 years of the heart logo by dumping it. It’s now looking old and tired.
Same everything. Graphics, scoreboard, even where the presenters stand onstage. Opening, flag parade, comedy pieces. intervals… they are all the same.
Oh yes, I’d forgotten we’ve had the same scoreboard since 2009. Ugh.
The slogans didn’t mean anything anyway. This one is one that the EBU NEEDS to think about seriously, especially when Azerbaijan is still competing with their atrocities against Armenians but Russia isn’t.
And don’t forget, same songs as well! The same song won in 2012 and 2023.
They have more than a few things in common!!
The logo is looking worn-out and cheesy too
The generic heart logo? Absolutely, it needs to be retired too.
Yep, that one
Why do we need a slogan anyway? What difference does it make? We didn’t have one 50 years ago when the contest was watched by 21 million in the UK alone.
The contest didn’t have lots of things 50 years ago that we now take for granted…televoting, computer-generated scoreboards, wireless mics, in-vision voting, the 1-12 points system, etc…should we ditch those too then?
I still don’t know why we need a slogan, jercle
I get that, but I don’t think it’s a good argument to say that because there wasn’t one 50 years, there shouldn’t be one now.
Oh, and to explain why…it wasn’t just a slogan. In 2002, host broadcaster ETV was the first to have a theme for the contest, and the slogan came from this…it wasn’t just created on its own. The point of the theme was to tie the stage design, the postcards, the graphics, the scoreboard etc all together in each edition of the contest. With everything thing now looking the same every year anyway, there’s less need for one, but I still a slogan is a good way to differentiate each edition.
For real tho! I was just a casual fan until 2021 (watched the final every year, but nothing else) and I didn’t even know that each year had a different slogan. The majority won’t notice or care!
Indeed the other slogans don’t mean much. But this one does. It’s about treating everyone equally and not playing politics. Russia is banned but not Azerbaijan and Israel for their conflicts.
You can’t compare 2024 with 1974
In memoriam of ESC slogans, here are my favorite slogans throughout the years:
RIP for the future slogans..
2013: We Are One
2010: Share the Moment
2004: Under the Same Sky
2020: Open Up
2007: True Fantasy (although it’s more of a motto I think it fits perfectly to contest as it’s literally a true fantasy for some participants)
2016: C*m Together (LOL it was a choice)
My verdict: it’s a stupid decision after all but let’s hope for the best.
I don’t approve of this.
I hope other host countries will still have their own slogans. This could be universal slogan of the contest.
I’m please the slogan will also provide a great legacy for the great shows produced by the BBC and Liverpool City as hosts in 2023. Its fitting that the nation the United Kingdom that has to date hosted so many times as winners and on behalf off other nations when they couldn’t provides a fitting long term slogan going forward.
Yeah, let’s all keep voting for the formulaic gimmicky songs from Sweden that need a thousand of props on stage to ‘work’, so they keep hosting and changing things that nobody asks for.
76 people have already said this.
And it’s still not enough
Open Up and Building Bridges remains the best slogans to me. 🙂
It’s All Aboard to me, it sounded so fresh and at the same time representative of a host country
I would rather had the 2016 slogan, it was perfect when Petra urged us to bring out our towels and come together…
Silly and stupid. They literally have 8-10 months time every year to think about a new slogan, it can’t be that difficult!
Here’s some ideas, hire me:
2024: Together we sing
25: Love your life
26: Happiness now
27: Live healthy
and more…
No thanks.
“Together we sing” – BEAUTIFUL!
Except for the first one, these are terrible ideas.
So are the official ones lol. I think Särmä was joking about this
Live healthy?? hahahahah
Oh gosh I prefer no slogan at all in that case
Sounds like slogans for a yoga class xD
Premium slogans, especially the one for 2027
EBU: Still doesn’t give an official list of participating countries
Also EBU: Anyways, here’s the slogan from last year 🙂
Omg, why is this so funny to me :Dd Just saw the video of different slogans throughout the years and when they showed 2024 with same slogan as 2023 I thought it was a joke.. BUT I actually kind of really dig the idea!! United By Music was one of my favorite slogans of the contest and I feel like it really suits the purpose of the contest. It’s kind of a relief that we will have Eurovision’s own slogan from now on and don’t have to worry about the cheap slogans anymore..
Me too.
I understand why they might choose to keep the same slogan for the entire ESC brand, but they shouldn’t have phrased it as “slogan reveal”. It’s just recognition of the brand, which is a valid arguement, but don’t phrase it as: “omg look what we came up with… nothing! Because last year, we were perfect <3”.
I do feel like the slogan was sometimes the starting point for artwork and visuals during the show, which made any edition recognisable.
“All Aboard” would be a good example of that, at least it had character.
Portugal sends lots of amor to you, Jonas.
I think it’s a good idea. There would’ve been a moment in 10 or 20 years where the slogan are getting ridiculous or a slogan would be used for the second time after 15 or 20 years. “United by music” is the slogan that sums up the best the contest so why bother to create a new slogan every year. Personally, I never found the utility of new useless slogans every year that are more clichés than ever, like “Show the world”, “Gather the people or any thing that could be done in a few seconds with Chat GPT for… Read more »
Well that’s lazy!
Who cares really? It’s only two words, and it’s only an eurofan thing again…and the eurofans and their weird state of mind taking care of the smallest and insignificant detail as if it was the end of the world, it’s ridiculous. The general public doesn’t care of that, the general public doesn’t care of the artwork, the general public doesn’t care about whete is the show, they don’t care about the shape and of the height of the stage or how big the arena is or not. They want to watch a good show with music only, the rest is… Read more »
People, let’s hear your ideas for possible future slogans. Put your money where your mouth is. Maybe the EBU will consider your proposals.
“MUSIC UNITES”
That’s just “United by Music” but worse???
That’s taking the p1ss at the decision to keep that slogan.
UNITED STATES OF MUSIC
EUROPEAN MUSIC UNION
UNION OF SOVIET SOCIALIST MUSIC
UNITED BY BOOTY HYPNOTIC
LOL!
“Harmony”
Excellent idea!
“Music is love – love is music” sounds super nice and they could make amazing visuals too with the two mirroring each other and or such.
“Music means love – love means music” and so on.
“Bring your best note” as in musical note.
“Our Back-to-Back”, “Together We Chachacha”, “Neighbourly Love”!!
If Finland had won this year, “Join the Party” would have been an obvious choice for the 2024 slogan I think.
That sounds amazing! Wish we could be in Tampere in 2024..
Thing is known!
The Portuguese delegation proposal:
UNITED BY FEELINGS (NOT FIREWORKS)
SVT’s creativity kicks in again! This will give them more time to come up with rule changes nobody asked for.
This decision has nothing to do with svt.
FU
SVT/Sweden is ruining Eurovision!
I wish the EBU could be more truthful. They kept this one because year after year, it gets harder to come up with something new. There is only so many depths to meaningless platitudes. The well has run dry. They were lucky to get twenty years out of it.