Despite taking a Eurovision nosedive this year—they dropped from 8th position in Dusseldorf to 19th position in Baku—Jedward are still going strong. “Young Love,” their third studio album, achieved phenomenal domestic success, topping the Irish album charts and spinning three singles so far. The album climbed the charts in other countries, too. It peaked at number one on the digital charts in Sweden and Norway, and reached the top three as far away as Korea.
Regardless of what anyone thinks of Jedward, they’ve managed to stretch out their 15 minutes of fame, and have notched up impressive sales en-route. With “Young Love” they’ve demonstrated some creative control. They directed one of the videos for “Waterline”—the opening track, and by far the strongest song on the album.
“Young Love” is pure pop. It’s good, but in the same vein, it’s really bad. Their vocal delivery hasn’t really improved, but they’ve worked around this by selecting songs with limited vocal range. Whilst most critics claim that maturity is the standout vibe of this album, some of the tracks are so junior high school, it’s sickly! Examples include “What’s Your Number,” “A Girl Like You,” “All I Want Is You,” and “Can’t Forget You.” Many of the lyrics exude this boy-meets-girl love that doesn’t quite gel with the duo’s persona (which is super fun and crazy, but celibate and asexual). It’s obvious that this is the direction their management have chosen for the twins, and Jedward must simply prod along.
Bonus points for flattening the quiffs and opting for a more subtle wardrobe. But overall the album lacks cohesion and sincerity. No doubt something serious needed to be done to retain an ageing fanbase, but, unfortunately some of the magic was lost in the process.
Editor’s Note: Before y’all hate on Deban, please consider that he was a big advocate of Jedward in the run-up to Eurosong 2012. You can read more about that by clicking here, and also read Team Wiwi’s generally positive review of “Waterline” by clicking here.