Postcards were first introduced to Eurovision 50 years ago as a way to kill time between acts changing over on stage. Since then, they’ve become an integral part of the song contest. Every host spends a lot of time and budget developing a concept which usually mirrors the theme of that year’s contest.
During the 2010s, postcards moved in a new direction. The focus shifted from solely promoting the host country, and now the artists are incorporated. Of course, the top local sights and cultural activities usually feature prominently too. This gives the audience an opportunity not only to discover the host country’s hottest destinations but also to get to know the artists.
Some months back we asked you to vote for your favourite set of postcards from the 2010s. And after counting a total of 3,163 votes, the results are in. Your top pick is the clips used for Eurovision 2014 in Copenhagen.
Eurovision 2014 had your favourite postcards of the 2010s
In 2014, each participant was presented while doing some kind of a craft whose outcome was their national flag. Filming took place in different locations which had some connection to each act. For example, Conchita Wurst pushed a rack of red and white dresses through the snow to the Opera House which she then arranged and formed the Austrian flag. The Common Linnets from the Netherlands picked some red, white and blue tulips and formed the Dutch flag on a boat.
These visuals attracted 1,072 votes or 33.89% of all votes cast.
Second place is occupied by the postcards from Eurovision 2019.
In Tel Aviv, the concept of the postcards was “Dare to Dance” throughout Israel’s landscape. Each participant showcased a different dance style, for example, hip hop, ballet etc. The postcards started with each contestant virtually creating a triangle and ended with another triangle forming a star – the 2019 theme – followed by the country’s flags projected on to the ceiling of the arena.
This concept picked up 845 votes or 26.72% of all votes cast.
The top three is completed by the Eurovision 2018 postcards.
Portugal’s landscape was the main theme in the postcards of the 63rd Eurovision. Each artist was portrayed in an activity or task he had undertaken in various locations in the country. At the beginning of each postcard, the artists were shown entering a unique door which led to spectacular Portuguese views.
A total of 245 votes went the way of the Lisbon footage. That’s 10.81% of all votes cast.
Poll results: What is your favourite set of Eurovision postcards from the 2010s?
- Eurovision 2014 33.89% (1,072 votes)
- Eurovision 2019 26.72% (845 votes)
- Eurovision 2018 10.81% (342 votes)
- Eurovision 2016 8.03% (254 votes)
- Eurovision 2017 5.03% (159 votes)
- Eurovision 2015 4.87% (154 votes)
- Eurovision 2011 3.51% (111 votes)
- Eurovision 2013 3.45% (109 votes)
- Eurovision 2010 2.28% (72 votes)
- Eurovision 2012 1.41% (45 votes)
Total Votes: 3,163
Are the Eurovision 2014 postcards really the best of the 2010s? Which ones did you vote for? Let us know in the comments.
I was honestly blown away with the 2014 postcards. It truly revealed the artist in a postcard, like a little bit of their home in a little 30 clip. They were extremely creative and I enjoyed every single one of them!
The only con for the postcards from 2014 is it diminished the reveal of Conchita emerging from the darkness during her performance. But other than that, well-deserved.
2015 should be dead last
They were unarguably bad, but the crap from 2012 didn’t even relate to the actual event.
Yeah, it was purely a corrupt amoral regime promoting themselves. A deserved last place in this poll.
If only they would have featured their secret police spying on a contestant, one could say they made an effort to at least acknowledge the contest, but this was pretty shameless.
2018 is third, really? I guess we know where a lot of readers here are from.
Imagine if Lordi appeared in these ‘personal’ postcards, doing a gentle activity.
Ilse and Waylon were obviously the best. That’s a telenovela that I would watch.