Eurovision 2021 viewing figures
The headline number is based on the consolidation of viewing figures from across 36 different markets. According to the official press release, the audience share was 40.5% which is four percentage points higher than that achieved for the 2019 contest across the same group of channels. Typically, these channels get an average audience share of 19.4%.
The show was particularly popular with younger age groups. The viewing share for the grand final among 15 to 24-year-olds was 52.8% — up 7 percentage points on 2019. Normally, the same time slot on the same channels only gets a share of about 14.5% from this age group.
There was also a strong showing for all things Eurovision online. A total of 50.6 million unique viewers across 234 countries watched on the official YouTube channel, up 28% on 2019. Live online content was consumed overwhelmingly by the younger age groups. A massive 71% of these viewers were aged between 18 and 34.
Eurovision 2021 — top ratings
The EBU has highlighted seven markets in which the contest fared particularly well, they are:
- Italy — The largest audience for Rai since returning to the contest in 2011. An average of 4.3 million viewers watched the grand final, accounting for 24.4% of TV viewing in the country.
- The Netherlands — The biggest audience for the grand final since the current Dutch records began in 2003, up 21% on 2019. 5.4 million viewers watched on NPO, amounting to an audience share of 78.5%.
- France — Its best audience of the past decade, with 5.5 million viewers, up 15% on 2019.
- United Kingdom — 7.4 million viewers watched – the highest number since 2014 and up 6% on 2019.
- Germany — The largest audience of all markets for the 11th consecutive year with 7.8 million viewers, up 3% on 2019.
- Iceland — The largest viewing share of any market at 99.9%.
- Finland — Its best audience since current records began in 2003. A total of 1.4 million viewers watched, equating to an audience share of 81.4%. That’s up almost three times on the 2019 figure.
Eurovision organisers are pleased with the results. First-time Eurovision Song Contest Executive Supervisor Martin Österdahl says:
We’re thrilled to see that audiences welcomed back the Eurovision Song Contest in such huge numbers and very proud to have brought millions together at a time when so many are still apart. The overwhelmingly positive response to this year’s incredible shows from NPO, NOS and AVROTROS, and the huge success of Måneskin and so many of this year’s songs demonstrates that, even in its 65th year, the Eurovision Song Contest’s impact is bigger than ever.
While Executive Producer of the Eurovision Song Contest 2021, Sietse Bakker, adds that he’s extremely proud of the team behind the shows.
There were 1,624 people in the credits. They have worked very hard over the past weeks, months, two years to create these incredible shows in this bizarre and unreal time.
How did you watch the 2021 contest? Are you one of the 183 million? Let us know below.