Melodifestivalen 2024: SVT reveals the Melodifestivalen stage

Today the Swedish broadcaster SVT revealed graphics of the stage and lighting design for Melodifestivalen 2024.

Gigantic LED walls with light and video in all directions, glamorous party atmosphere as well as modern, glittery elegance – and a closeness between artists and audience. That is what the creators of Melodifestivalen’s stage and lighting design want to achieve.

“The stage can offer great variety and the arena feel will be elegant and festive, both joy and excitement are promised. Everyone will recognize themselves in the wonderful and lively party atmosphere. That feeling is always part of Melodifestivalen’s identity” – says scenographer Viktor Brattström, who together with the lighting design team led by Fredrik Stormby produced this year’s stage and lighting design.

The SVT Press release reads:

LED and entirety are the concepts of the season. Two angled LED walls with integrated fixtures flank the stage, which rests on a 72 square meter LED floor. Thanks to a high resolution in the LED floor, there are a record number of pixels to play with, and it becomes a fun and useful surface. The experience of the various contributions can be greatly enhanced, according to the design team.

To increase the closeness between audience and artists, a narrow playing surface is placed on the parquet, a bit from the stage, and creates alternative positions for the Melodifestivalen host. A variety of lights on the parquet further helps to blur the boundary between the stage and the audience.

Artistic and technical work hand in hand

The prerequisites for the year have been, among other things, that design and construction should work longer over time, and that everything should also fit in smaller arenas. During the design work, great focus has been placed on the whole. Included in this is everything from the content of the LED screens, lighting, Green Room and intervall acts, to the presenter’s clothes and more. For example, the design team has chosen powder pink as one of the shades that is repeated throughout the arena design, on everything from the balloons to the lighting above the audience.

Working with the whole in this way requires close and dynamic teamwork between some of the key creators of Melodifestivalen such as– lighting designers, scenographers, image producers, other producers, number creators and project managers. Everyone brings out a range of basic practical and design prerequisites from their respective fields.

– A challenge this year has been to become more compact without losing the grandeur and dynamic. We think we succeeded. I am grateful to have been part of this event and its development over the years, says Viktor Brattström.

Melodifestivalen 2024 will take place across six cities in Sweden. The dates and host cities for the shows are:

• Heat 1: February 3 – Malmö Arena, Malmö
• Heat 2: Feburary 10 – Scandinavium, Göteborg
• Heat 3: Feburary 17 – Vida Arena, Växjö
• Heat 4: February 24 – Stiga Sports Arena, Eskilstuna
• Heat 5: March 2 – Löfbergs Arena, Karlstad
• Final: March 9 – Friends Arena, Stockholm – Solna

What do you think about this year´s stage? Let us know!