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Eurovision 2015: ORF reveals Building Bridges theme artwork!

  • Posted on November 25, 2014November 25, 2014
  • byRamadan Besim

For all of you who have been waiting for the Eurovision 2015 theme logo and artwork to be revealed, today’s your lucky day. Host broadcaster ORF has finally unveieled the art, which involves the slogan of Eurovision 2015, Building Bridges, and a curvilinear bridge made of luminous orbs, all fronted by a glass sphere. 

The visual language is one of connections and encounters that form repeatedly. The sphere and its wave symbol are meant to connote unity and individualism at the same time. The theme logo also includes the updated Eurovision heart.

Executive Supervisor of the contest, Jon Old Sand, is really feeling it.

It is a great logo, a strong sign with recognition value and endless possibilities

So is the Director General of ORF, Dr. Alexander Wrabetz:

With this graphic identity we have presented a contemporary, professional entertainment design. A big advantage of the Sphere is the versatility because it is suitable for both – dynamic screen design as well as any analog use. I am particularly pleased that the graphic appearance was developed by a great team in-house.

Edgar Böhm, the Executive Producer of the contest in 2015, was eager to stay away from cliches:

The Song Contest moved to Austria and Austria welcomes guests happily and with spirit, without the expectable cliches, just in a modern and cosmopolitan way. This dynamism is also reflected in the graphical appearance of the 2015 Eurovision Song Contest.

The theme artwork will look really familiar fans, as it looks like the JESC 2010 & JESC 2011 theme art mashed together.

JESC2010 & JESC2011 logosThe theme artwork will be used everywhere from the TV graphics to clothing and other merchandise!

What do you think of the Eurovision Song Contest 2015 theme logo? Are you happy with it or were you expecting more? Comment down below! 

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  • Building Bridges
  • Eurovision 2015 Theme Logo
  • ORF
  • theme art
  • Vienna
Ramadan Besim

Ramadan Besim lives in Australia. You can follow him on Twitter @Ramadan_Besim. Email him at ramadan [at] wiwibloggs [dot] com. Don't forget to like our Facebook page and our Twitter to stay up-to-date with the latest Eurovision news.

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37 Comments
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kaden
kaden
10 years ago

Looks good. But reminds me of ESC 2010 and ESC 2011 logos

0
Deven O'Kearney
Deven O'Kearney
10 years ago

I much rather this to #JoinUs, although I LOVED the staging that we got from ”Wonderful Copenhagen”.

0
Melissa J
Melissa J
10 years ago

It’s fantastic! I like the slogan and the graphics. The only thing I don’t like is how they cleaned up the new Eurovision logo and heart. But I think they can do a lot of cool things with this design in the overall packaging. I hope they do something original with the postcards as well this year, as the past two years of “the artist doing something” is getting old real quick.

0
Daniel
Daniel
10 years ago

I love it, I absolutely LOVE it!!!!!!!!!!

0
David Thielen
David Thielen
10 years ago

Could they show the most famous bridge from each country in the intro clip to each? That would work real well with this.

0
Deven O'Kearney
Deven O'Kearney
10 years ago

Another thing I forgot to mention is that I love the simplicity behind this graphic design.

0
Deven O'Kearney
Deven O'Kearney
10 years ago

I absolutely LOVE this logo. It is brilliant. From this graphic design, I can actually see the formation of a really good stage in the Wiener Stadthalle in May.

I’m looking forward to upcoming developments from ORF and Austria.

0
Maria
Maria
10 years ago

I absolutely love it! As a 15 y/o Dutch student interested in the way logos are made to show its background I find this very appealing

0
MTD
MTD
10 years ago

ORF, why looking so cheap? When you have 30 million euros to spend (official numbers) in total, you just can’t come up with this kind of design. I don’t get the universal “yes” to this, and as a designer myself I think that this was probably in the back of my mind or to be honest – somewhere lost over there (in the back of my mind) as an idea. I don’t like the motto, don’t like the look. Yes, it looks like both of those JESC designs. Oh, I said it previously – DR (Denmark) should do some PR/brand… Read more »

0
CookyMonzta
CookyMonzta
10 years ago

Very good. It does sort of remind you of the logo for Düsseldorf 2011, no?

0
DR
DR
10 years ago

I love it. The asthetic theme is more warm and welcoming. The colour pallets of the last two have felt a bit cold. This will make a brighter and more colourful show. Fits the more flamboyant nature of the show especially as it was brought to the country by Conchita. For those complaining about it being unoriginal, have you seen howmany doves, flags and musical notes combinations occured during the sixties and seventies. This logo doesn’t ripoff others as much as old ones have. Anyway after 60 contests, there is going to be similar designs. Overall though, I think it… Read more »

0
Harry
Harry
10 years ago

Don’t like it.

0
jr esc nl
jr esc nl
10 years ago

and i love the logo! the white line around the circle kinda looks like a bridge

0
jr esc nl
jr esc nl
10 years ago

Why??- i know it’s very annoying but i think they are mostly from 1 person

0
ESCaddict
ESCaddict
10 years ago

It looks good.

0
Why??
Why??
10 years ago

Why all the comments on *every* article, saying vote for a country that hasn’t even selected it’s song/artist yet? Please, save your words.

0
L
L
10 years ago

Budapest or Tbilisi (I hope Georgia can show Europe that they can actually send a good song) 2016. Please don’t let Eric Saade win

0
Peris
Peris
10 years ago

Yerevan 2016

0
Mei International
Mei International
10 years ago

I LIKE THIS DONT GET ME WRONG
JESC 2010 + ESC 2010 + ESC 2011….

My idea was a “A Modern Classic” because Austria is home to classical music yet ESC is very modern and entering it’s 60th year (it is a “classic” TV program)…

0
Mavision
Mavision
10 years ago

I do like it, sure it’s more creative then a diamond or slapping three words on a butterfly, but I expected something more creative and amazing for the 60th show, not very new. I want a new show to kick off the new decade 😀 #BuildingBridges

0
Easpag
Easpag
10 years ago

I also think it looks like 2010 and 2011 mashed together. Poor show.

0
Thiefo
Thiefo
10 years ago

I like it. It’s modern and as Robyn pointed out, more abstract, which makes it open for interpretation from the viewer, it will mean something different for everyone and I think that’s important for a graphic identity, for it engages more with the audience. What I like the most of it, is that it feels more related to music than in previous years, something I was missing from years like 2006 or 2008. For me the dots don’t only remind me of people, they could also represent notes in a music sheet and/or a musical wave. Very fitting for the… Read more »

0
Huh
Huh
10 years ago

I expected a 60 years celebration-type of logo but it seems that they want to be as “authentic” as all of the logos from the previous years…

0
Billy Xifaras
Billy Xifaras
10 years ago

It’s so cheap… It’s ESC 2011 and 2010 mixed together.. It really looks like Saturn..

0
beccaboo1212
beccaboo1212
10 years ago

I totally love it 🙂

0
D
D
10 years ago

This looks a lot like Düsseldorf’s logo to me. It’s not a bad design, just not very original or creative. Seems like they didn’t have many ideas so they just threw this thing together.

0
escSERBIA
escSERBIA
10 years ago

awful.

0
Britz26
Britz26
10 years ago

Cheap… But it can worser

0
Bogdan Honciuc
Bogdan Honciuc
10 years ago

Bubbles again? To me it looks more like a combination between ESC 2010 and ESC 2011. Replace the 2011 heart with a 2010 bubble and you get 2015. I don’t know, I am underwhelmed. I expected something a little bit more creative to be honest.

It could have been worse, too. Thank goddess it’s not a bridge.

0
Sarah Boucher
Sarah Boucher
10 years ago

DO NOT VOTE FOR GOLOS WINNER’S DUET WITH RODNEY GILFRY (BOTH ARE REPRESENTING RUSSIA, BUT RODNEY’S FROM USA).

0
Peris
Peris
10 years ago

Eurovision 2015 logo BUILDING BRIDGES and winner Greece please Europe vote for Greece this year

0
EUROFAN MEXICO
EUROFAN MEXICO
10 years ago

MARAVILLOSO

0
Akatori Toriko
Akatori Toriko
10 years ago

I love the design!
Great job ORF!

0
Peris
Peris
10 years ago

Eurovision Song Contest 2015 winner Greece please Europe vote for Greece this year and Athens 2016

0
Deniz@TurkNL
Deniz@TurkNL
10 years ago

Wow the best we have had in a couple of years! It looks awesome!

0
europa
europa
10 years ago

reminds me of germany.

0
joey
joey
10 years ago

To me, the sphere looks like a part of a dynamic microphone!!! and those wave of orbs seem to be the sound waves!!! yeah, i have to agree, it kinda looks like the jesc 2010 logo!!!! i actually like it!!! it’s music-related!!! i’m feelin this one!!!

0
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