SVT has finally and officially revealed the Eurovision 2016 slogan. For this year’s edition they are asking us to “Come Together”. The slogan is a timely call for cooperation and understanding as a divided Europe struggles to find a unity over issues such as the ongoing migrant crisis.
The CEO of SVT made the point explicit in her opening remarks at the semi-final allocation draw. “When turbulence is high it’s even more vital to say welcome to all of Europe,” she said. “It has never, through the history of Eurovision, been more important to bring people together.”
Martin Osterdahl, the executive producer of Eurovision 2016, sees it as an extension of the “We Are One” slogan from Malmö: “It’s about reaching across all those boundaries that separate human beings from each other,” he said.
The actual logo — a dandelion — takes that idea further. It’s apparently a symbol of “resistance and resilience” as the flower can “break through bricks and mortar” and “when its seeds fly away, it creates new life where it lands.” If that doesn’t refer to migration, we don’t know what does.
The Swedish broadcaster revealed the news with a celebratory Tweet from its Melodifestivalen handle this morning, about 45 minutes before the semi-final allocation draw, which was scheduled to kick off at 11:15 CET in Stockholm City Hall.
— Melodifestivalen (@SVTmelfest) January 25, 2016
On Sunday evening rumours were swirling that SVT had gone with a Beatles-inspired slogan, leading many to the phrase “Come Together”. (It wasn’t going to be “Yellow Submarine,” was it?!). No word yet on whether the Beatles hit of the same name was in fact the inspiration behind this.
The slogan and theme artwork could be seen hanging everywhere this morning in Stockholm City Hall.
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We filmed the official “handing over of the keys” — from Vienna to Stockholm.
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