He may not have secured Sweden’s seventh victory at the Eurovision Song Contest this year, but Benjamin Ingrosso still has his eyes set on global stardom. And over the past two weeks he’s been busy working toward that — wrapping up his new album and treating fans to another music video for “Dance You Off”.
Mr Ingrosso is moving on from Eurovision — and from his official music video from the contest. In its wake comes a remake that incorporates his Melodifestivalen choreography and jacket, but moves in a decidedly sultrier direction.
We see Benjamin alone in an empty industrial building, with flashing lights, smoke, and even more hip action. It’s steamier, but never sleazy, and conveys Benjamin’s undeniable spice and charisma. The goal of the video is to reach a new international audience and introduce them to the Swedish pop star. There’s definitely appeal to his sex appeal.
The audio mix, while not the newly released extended version, is still an upgrade from the previous video. It’s more polished and slick — which says a lot given how strong the original was to begin with.
His team spared no expense, hiring famed Swedish music video director Fredrik Boklund to helm the project. He has directed music videos for Alcazar, Mark Wahlberg, and and even AySel and Arash (Azerbaijan’s 2009 act with “Always”). He’s also done commercials for Pepsi and Panasonic in the Asian markets.
During his time in Lisbon, Benjamin revealed to us that his record company, TEN Music, recently struck a deal with UK record company Black Butter to get his music out in the European market. The singer is currently in Los Angeles finishing his first album which we can expect in September.
Which music video do you prefer — the original or the new? Let us know in the comments section below.