Earlier this week, Destiny released “Je me casse”, her song for Malta at Eurovision 2021. The song came with a lively music video, which included a scene of Destiny with a fit male model. This scene has attracted criticism and now Destiny has defended her music video against accusations of objectification.
Destiny sat down with Maltese news site Lovin Malta to answer a few questions about her Eurovision 2021 entry. The reporter noted that some people felt the scenes with the male model were objectifying and asked Destiny for her take on the matter. Destiny responded:
“No, I am not objectifying anything or anyone. The message I want to give out — the message of the song is that women are powerful and women are independent and we don’t need a man to be independent and powerful. That’s the message. It’s not about not needing men in general, it’s about women empowerment. The message is to have people, girls my age to never give up on themselves and feel comfortable in their own skin. That’s what I want to bring out from the song. It’s not about “Eh, because we don’t need men in our lives.” No, that’s not the message, so people should take note.”
The subject of sexual objectification in media is a hot topic in Malta. Recently a local brand of flavoured milk was criticised for an advertisement showing a man fantasising about his female work colleague. Some are wondering if Destiny’s video should also be criticised in a similar way.
However, the scene in Destiny’s video could be taken as a parody of the typical music video cliche of women being objectified for the benefit of the straight male viewer.
Kyle Curmi, the model in Destiny’s “Je me casse” music video
The model in the “Je me casse” music video is Kyle Curmi, a Maltese model. He is best known to Maltese viewers for starring in the 2019 series of the popular Maltese adventure travel reality show Liquorish.
Kyle recently posted a photo from the “Je me casse” video shoot to his Instagram. The photo shows Kyle and Destiny hugging. Rather than the blank expression he has in the music video, Kyle and Destiny are both smiling.
The affection between the two performers is clear, with Destiny commenting on the photo, “My Prince Charming”.
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Destiny reacts to being top of the betting odds for Eurovision 2021
In Destiny’s interview with Lovin Malta, she also talked about the response she’d received to “Je me casse”, saying, “I’m thankful for everyone because I’ve received a lot of positive comments and the feedback is incredible and I’m happy about it.”
When asked if she preferred “Je me casse” or her 2020 song “All of My Love”, Destiny had a clear favourite. She explained, “I love last year’s song but obviously I prefer this song because it shows the 18-year-old Destiny, the cheeky side of Destiny.”
Despite currently being top of the odds to win Eurovision 2021, Destiny also said she wasn’t letting the pressure get to her. She also told the interviewer that she doesn’t want to think of any of the other competing songs as being a “threat” – her focus is more on doing her best and enjoying the Eurovision experience.
What do you think? How do you interpret the “Je me casse” music video”? Tell us your thoughts below.