Eurovision and its stars dominate Google Search trends for 2017


Google’s annual Year in Search lists have just landed for 2017, and once again Eurovision and its stars dominate.

The contest itself was among the most popular and fastest growing search terms in:

  • Belarus (#4),
  • Croatia (#4),
  • Greece (#3),
  • Hungary (#2),
  • Ireland (#9),
  • Lithuania (#4),
  • The Netherlands (#9),
  • Poland (#7),
  • Portugal (#9),
  • Spain (#6),
  • Sweden(#10),
  • Switzerland (#8),
  • and Ukraine (#7).

In fact, it ranked highly among searches for TV shows and events in general:

  • Belgium (#1),
  • Bulgaria (#2),
  • Croatia (#3),
  • Estonia (#2),
  • Germany (#2),
  • Hungary (#1),
  • Latvia (#2),
  • Poland (#4),
  • Portugal (#5),
  • Romania (#8),
  • Serbia (#7),
  • Slovenia (#7),
  • Spain (#1),
  • Sweden (#4),
  • Switzerland (#1),
  • and Ukraine (#2).

In previous years, the likes of Conchita WurstMåns Zelmerlöw and Jamala captured Europe’s imagination and featured in search lists all over the continent. However, no 2017 stars appear to have transcended international borders.

Nonetheless, many Eurovision singers left an impact on home soil.

Mirroring her result in Kyiv, Blanche hit #4 on the trending personality list in Belgium.

Despite his non-qualification, Omar Naber made it to #5 on Slovenia’s musicians list.

Kristian Kostov was the second most searched personality in Bulgaria.

In Italy, “Occidentali’s Karma” was the seventh most searched term of the year, while Googlers also wanted to better understand the words “namaste” and “karma”, which featured at #4 and #9 respectively on the “what does it mean” list.

Unsurprisingly, Salvador Sobral dominated searches in Portugal. The Eurovision winner was the most searched term of the year. He also topped the list of most searched national figures, which also included his sister Luisa Sobral at #3.

Future Eurovision 2018 star, Saara Aalto was the second most Googled individual in Finland.

Past Eurovision stars also made waves throughout the year.

After a high-profile stint on the Sing meinen Song TV show, Eurovision 2010 winner Lena was the fourth most searched personality in Germany.

Eurovision 1997 singer Tanja Ribic and Croatia’s 1994 representative Tony Cetinski are at #8 and #7 respectively on Slovenia’s countdown of musicians.

Finland’s 2004 contestant Jari Sillanpää appears at #3 in the country’s cast list, following a drugs scandal earlier in the year.

In the Netherlands, multi-Eurovision veteran Sandra Reemer appears at #2 on the list of deceased names.

Sandra Reemer, Dutch Eurovision legend, passes away aged 66

Wednesday’s report confirms that Eurovision is much more than a one night spectacular, with national selections ranking amongst the most popular TV search terms, including Estonia’s Eesti Laul (#5) and Portugal’s Festival da Canção (#9).

Three countries seemed particularly infatuated with their selection shows.

In Slovenia, EMA was the fourth most searched term and the second most popular event. EMA contestant Lea Sirk was the tenth most searched musician.

Coincidentally, a Eurovision selection method — Sanremo — was also the fourth most searched term and the second most popular event in Italy. The festival’s runner-up Ermal Meta is at #7 on the most searched people list.

Of course, try as they might, no other country is as Eurovision obsessed as Sweden. Melodifestivalen appears at #2 on the TV list and #6 in overall searches. Surprise finalist Owe Thörnqvist was the country’s eight most searched person.

Swedes were also eager to know “who won Eurovision” and “who won Melodifestivalen” — #2 and #4 respectively on the list of “who” questions. Meanwhile, Så mycket bättre is at #10 on the TV show list. The 2017 season featured former Eurovision singers Eric Saade and Kiki Danielsson.

Somewhat randomly, Samantha Fox — a former glamour model and a finalist in the UK’s 1995 selection — was at ten in Czechia’s list of world personalities.

The above statistics offer just a high level overview of Eurovision’s cultural impact over the past 12 months. It’s not a complete picture since Google doesn’t provide data for every territory, and the data they do give varies from country to country. Still, it’s fairly obvious that the contest is Europe’s most popular tv event.

All the stats and figures can be found on the Google Trends 2017 Year in Search website.