Måns Zelmerlöw sailed through the final of Melodifestivalen, but now he faces an annoying new hurdle. This morning he and his team from SVT had to pull the video of “Heroes” from the official Eurovision YouTube channel following a copyright warning over their use of the stick figure on their digital projection wall. The video had already clocked up more than 600,000 views.
Speaking to SVT, “Heroes” director Fredrik “Benke” Rydan admitted that he was inspired by someone else’s work, but denied plagiarism.
Sure, I have absolutely been inspired by the figure that we have been approached about and although I reject that it would be plagiarism, we can never predict the outcome of such a review. Moreover, we do not have time for that. Since the appearance of the figure is not critical for me it’s an easy choice to correct it.
For now they have replaced the video with the “Heroes” lyric video.
Christer Björkman, the head of SVT’s Eurovision delegation, remains positive — and believes that there is an opportunity in the crisis.
Until further notice we put up another video on the Eurovision site. It’s boring and generates extra work. But now that it has happened, I see still opportunities in this – now we can sharpen the number to the race in May.
Måns is staying mellow. “The figure has new clothes,” he tells SVT. “It’s spring now and he cannot have the same outfit as in February.”
Update: The SVT report does not name the specific person who has filed the copyright claim. But several people, including commenter mawnck (below), have previously pointed out similarities between Måns’ stick figure and the stick figure in “The Alchemy of Light” video, which was illustrated by multimedia performance artist A DandyPunk.
What do you think of the change? Can Måns still slay with a new figure?