Sweden’s love-in with Melodifestivalen 2015 winner Måns Zelmerlöw isn’t stopping any time soon. Today his Eurovision song “Heroes” cracked 10 million streams on Spotify. It coincides with the song’s 40th consecutive day at number one on Swedish iTunes.
Anton Hård af Segerstad, one of the song’s authors, celebrated on Instagram. You may remember Anton as a former member of Le Kid, the Swedish pop band that came fifth in the first semi-final of Melodifestivalen 2011 with the song “Oh My God”.
For Anton, and his co-writers Joy and Linnea Deb, success on Spotify will translate into a few more coins. Although songwriters decry low pay rates from the streaming service — see this open letter, for instance — it’s an increasingly important part of their income. Streaming, which is dominated by Spotify, now accounts for 79% of Sweden’s recorded music market.