This week the Wiwi Jury — our in-house panel of music unprofessionals — met up to rate the six songs competing in the first heat of Uuden Musiikin Kilpailu (UMK) 2016, Finland’s selection for Eurovision. Today it’s time listen to Eini with “Draamaa”. Does she deserve her title as Finnish Schlager queen or is it time for others to steal her spotlight? Read on to find out…
Eini – “Draamaa”
Sinan: Finland should send a song sung in Finnish and this is a great option! The songs pulsates and sounds oh-so-pleasant in the process. She’d kill it on the Eurovision stage.
William: She’s put extra aaas in the title for a reason: she is a proper drama queen! Eini crams energy and vigour into this throwback thumper, which somehow sounds today and yesterday at the same time. The heavy beats and electro doodles of the chorus will fill the stage (and probably the dance floor) and cut across generations, from those who remember disco the first time around to those discovering it only now. She loses a bit of momentum in the bridge, but I appreciate her 2016 take on 1976 nonetheless.
Robyn: Very necessary. Just give me the Finnish schlager queen, the 1980s power synth, the amazing chorus, the shirtless mechanics and the draamaa. All of it. I can’t wait to see this at UMK.
Edd: I’m loving the electropop production — with headphones on it’s a proper eargasm! It’s not the best written melody, but the Finnish language does feel so right in this song. The last minute of the music video is probably the most awkward 60 seconds of my life, but I’m trusting this woman to give us some draamaa on stage.
Sam: Adorable, baking, off-tune Udmurt grandmothers can do well, but sadly I can’t say the same for glamorous Finnish grandmothers. “Draamaa” is an outdated and peculiar piece of garbage, both too antique and too futuristic for 2016. Eini may deliver live, but for now I don’t see much.
Luis: There’s a kind of industrial sound behind those dated synths that appeals to me for some reason. I’m not particularly feeling Eini’s draamaa (in fact, she should throw some more into her song) but I can’t say I dislike it either. Schlagerconfusion.
Kristin: Why did I get the feeling that I was watching an intro for a synthetic ’80s porn? “Oh no, my car broke down! And look — a cabin full of young and buff mechanics who take their shirts off, just because. What a coincidence!” With that said, this is seriously entertaining. Not the best song I’ve heard, but Eini is what this is all about. This should be fun to see on stage.
Antranig: Unlike Taylor Swift, who gets “Out of the Woods” and ends up nowhere, Eini escapes the woods and finds oiled-up mechanics who are half naked and half her age. This woman is serving some sexy schlager and I am all over this song and this music video in every way. Eini will deliver Eurovision some much needed draamaa!
Max: I am thoroughly perplexed by my fellow wiwibloggers’ enthusiasm for this dated slab of schlager. With a bizarre video, a weak melody and some dubious dubstep, this better stay well away from Stockholm. Even so, the video is testament to the fact that Eini will present a memorable stage performance regardless of this messy song
In the Finnish Wiwi Jury we have 17 jurors but only have room for 9 reviews. The remaining eight scores are below!
The highest and lowest scores are dropped prior to calculating the average score. This is to remove outliers and reduce potential bias. We have removed a low of 3 and a high of 10.
WIWI JURY SCORE: 5.83/10