The European Broadcasting Union (EBU) has revealed that the three shows of Eurovision 2018 reached a global audience of 186 million people.
Looking at the grand final on Saturday, Eurovision was a huge win for participating countries in general. It achieved an average audience share of 35.8%. That’s roughly in line with last year — and “more than double the average prime-time viewing share for the same group of channels (15.3%).”
As in recent years, the contest proved particularly popular in courting younger audiences.
Around 43% of 15-24 year olds watched the grand final, “which is four times higher than the broadcast channels average of 10.6%” for Saturday evening.
Eurovision 2018 Viewing Figures
The EBU said:
“Winning country Israel delivered its largest audience since 2005 on KAN. An average 1 million viewers watched the Grand Final, accounting for 50.9% of Israeli TV viewing.”
“2nd placed Cyprus had its best ever result and its highest audience on record (since 2003), with 250 thousand viewers accounting for 77.4% of Cypriot TV viewing.”
“Germany (ARD) saw the highest average viewing figures for the 8th consecutive year (7.7m). The UK’s audience on BBC One was up 5% on 2017 with 7 million viewers on average tuning in. While France (France 2) had the highest viewing figures since 2009, up 10% on last year to 5.2 million.”
“Spain’s LA1 delivered the largest increase in viewers year on year, almost doubling its 2017 audience to deliver 6.4m viewers (42.2% share). This made the country the third biggest market overall and RTVE’s biggest ESC audience since 2008.”
“Host country Portugal’s Grand Final audience was up 10% on 2017. 1.5 million Portuguese tuned in making it their biggest ESC audience since 2008 and giving host broadcaster RTP a 36.4% audience share.”
“Iceland once again delivered the largest viewing share of all the markets (95.3%), despite its entry not making it to the final for a fourth consecutive year.”
We’ve pulled numbers for some other markets that weren’t mentioned by the EBU.
Italy posted big numbers, with an average of 3.4 million viewers. That marks the second most watched edition since the country’s return in 2011.
Probably owing to non-qualification, there was a dramatic decrease in viewers in Poland, where only 1.4 million viewers tuned into the grand final. That’s down from 2.7 million last year.
Back in the final for the first time since 2016, Serbia saw a share of 30.3% and 2.3 million viewers tuning in to watch.
In the Netherlands, 3 million people tuned in to watch the grand final which is down one million from the last two years.
Saara Aalto helped push up viewing figures in Finland, where around 2.1 million Finns tuned in. That’s a huge increase from last year’s 525,000.
Interest for the contest increased slightly in the USA with 74,000 viewers tuning in to watch this year. That’s up from 64,000 last year and 52,000 in 2016.
Overall the American audience remains rather paltry. As a point of comparison, more people watched our YouTube interview with Salvador Sobral than tuned into Eurovision in the United States.
What were the ratings like in your country? Let us know down below!
Photo: Thomas Hanses (EBU)