National final season is a wonderful time of year. But it can be all-consuming. For instance, last spring we were so engrossed by the pouting princesses of NuAngels, that the latest release from Svetlana Loboda — the original Ukrainian pouter — completely passed us by. Our bad, especially since “K Chyortu Lyubov” isn’t just any old single. It’s Loboda’s biggest hit to date. BOM!
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Roughly translating as “Down With Love” or “Screw Love”, the track topped the charts in Loboda’s native Ukraine, as well as reaching the top three in the Russian and CIS TopHit 100. By comparison, her Eurovision 2009 entry “Be My Valentine (Anti-Crisis Girl)” only reached 114 on the same regional countdown.
Despite all this success, “K Chyortu Lyubov” doesn’t immediately scream mega-hit. Opening to a slow and deliberate drum and bass thump, the track lacks the bombastic brashness of “Pora Domoy” or “Under The Ice”. The beat continues as Lobada coolly begins to sing. But the intensity increases as the track progresses. Loboda gets emotional while the beat picks up pace. Some electronic vocal trickery and male chanting adds to the ever more fervent atmosphere. Lyrically, Svetlana commands her lover to take off his clothes, lie down and to come again. She has no interest in love, or so she says.
As is to be expected from Loboda, the official music video is a tour de force. Shot in the style of film noir, the comic book inspired clip sees our anti-heroine interacting with two shady looking men. They dance, they caress, they fight. Meanwhile, we’ve got bodies in car trunks, implied cunnilingus and a gigantic cliffhanger ending. Truthfully, we’d expect nothing less from a woman who’s previous clips have included a crucifixion, public urination and voodoo chickens.
Loboda “K Chyortu Lyubov” Official Music Video
So what do you think of “K Chyortu Lyubov”? Does it deserve to be Loboda’s greatest hit? Let us know in the comments below.
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