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The single sees the Swedish Eurovision 2012 winner join forces with the up-and-coming French DJ Boston Bun (or Thibaud Noyer to his mum).
Together, the pair create a piano house track which finally moves Ms Talhaoui away from the tired anthemic template used in almost all her post-“Euphoria” songs.
The lyrics strip her bare – “I believed that you believed in me, but I guess there wasn’t enough” – and rather than reaching out to the masses, they take us on a personal journey.
The relationship seems to be over, but neither Loreen nor the object of her desire can let go. They’re sending some very mixed signals, with Loreen singing – “I am here to set you free” – before later declaring – “You’re falling into my trap”. Love is confusing… almost as confusing as a performance contract for a cruise.
The moody atmosphere carries over into the music, with the track opening to a serious of synthetic screeches which are repeated throughout. Loreen’s vocals are more restrained than usual, sitting nicely on the sparse electronic beats and piano tinkles.
“Get Into It” isn’t going to be the song that returns Loreen to the heady heights of “Euphoria”, feeling more like an acceptable album track than a smash hit single. Nevertheless, the very fact that it takes Loreen out of her comfort zone, whilst avoiding the pretentiousness of “I’m In It With You”, is a very good thing.
Loreen’s long awaited sophomore album is due to drop soon, with her Facebook header informing us that she’s “currently in the studio”.
Boston Bun feat. Loreen “Get Into It” (Official Audio)
What do you think of Loreen’s latest effort? Let us know in the comments below.
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