In “Euphoria,” Loreen describes an ongoing romance as “an everlasting piece of art.” Can the same be said of her official video?
The answer is a big fat NO. Directed by Marcus Söderlund—who has four Grammy nominations under his belt—the video turns to nature for inspiration. That has the unintended consequence of making Loreen a supporting character. Loreen, who clearly doesn’t have any allergies to pollen, frolics in a field and, as at Eurovision, frequently disappears behind her four-foot-long hair. We see so little of her face—and so many wide-angle shots of grass—that you wonder if it is actually Loreen in the video. It’s not until 2:36 that we actually see any color. When the snow starts to fall—yes, the same trick as at Eurovision—there’s an overwhelming since of, “We’ve seen this all before.” I actually preferred her Eurovision performance. The colors popped. The camera zoomed in on her face. We just had a much stronger sense that Loreen was present.
And one other thing. The falling snow starts to look like dandruff when Loreen throws her head around. We suggest Loreen consult France’s Anggun on how Pantene can sort her out.
WATCH:
This is just a bad critic who hasn’t found his way in the public and instead insults works of art online.. The video is quite perfect.. If you leave the skepticism aside you will truly get a euphoric feeling.. Enough of dancing routines and naked chicks that lower the value of the song.. It’s time to see what is true work in a modest budget.. It’s time to see what a female can pull alone travelling in all the seasons without any Photoshop used..
nqs e ke ber ti ket comment, you have earned my respect !
ofc q un e kam ber 😛 se shikon emrin tim
tn e pash, sorry 😛
hahaha funny..@wiwi says : And one other thing. The falling snow starts to look like dandruff when Loreen throws her head around. We suggest Loreen consult France’s Anggun on how Pantene can sort her out.ci.
@wiwi…why you suggest Lorren too consult Serbia’s Dunja Illik on how to get clearly solution for final decision? :))
Very poor editing job. To say the least.
I don’t find it that bad, but of course I expected more… It is so simple that makes me think this is not the actual oficcial video.
Nazguls would be proud.
Now seriously, is it bad thtat I think this video would be way more interesting if Loreen wasn’t onscreen? A pure nature video would be a good idea for the song, although I agree that using the Melodi of ESC finale performance would work better. I’m not a big fan of Euphoria or Loreen, but I admit the performance will stay for history, and it’s iconic enough to stand on its own in a video, just as the Wild Dances performance did.
classy video. about time though.