Earlier today the Wiwi Jury—our in-house panel of musical unprofessionals—caught a bus to Stockholm to sample our favourite Swedish delicacy: the 7-11 hot dog. After we were done eating we reveiwed Anton Ewald’s Melodifestivalen song. Did “Natural” feel organic to this dancer-cum-singer? Or did it feal fake, phony, faux? Read on to find out…

Deban: Anton Ewald’s budget has doubled this year: he had two backing dancers last year, and four now. Apparently they are being paid per second, hence the staggered approach to presenting them bit by bit. I’ve grown to like Anton. Last year’s song was much stronger in my opinion, but this track shows off his range. The Africa-American sounding gospel choir adds a little magic to the elevated key change.

Score: 7/10

Angus: The resemblance to Eric Saade really is uncanny here. The only difference is Anton has stolen outfit inspiration from Alex Sparrow and choreography to boot. ‘Natural’ is serviceable dancepop but the similarity of the entry to ‘Yes We Can’ I suspect will see both cancel each other out in terms of the scoreboard, much like Eleftheria Eleftheriou and Ivi Adamou did in Baku in 2012. The only thing that might swing it for him is the bridge.

Score: 6.5/10

http://youtu.be/5QezYeGjfkc

Zach: I never thought he’d sink lower than “Begging”, but I was proven wrong. I can understand why he was just a backing dancer/vocalist in years previous, that’s honestly where he belongs, maybe not even vocalist either, he’s better with his mouth shut. Yes he can dance, but it’s the Eurovision SONG Contest, and he’s less than mediocre in that area. The song is just bad, the backing beat is really bland, the lyrics are boring and don’t honestly make a lot of sense, and his vocals are drivel compared to pretty much everyone else in the final. He won’t do as well as he did last year, especially with the international juries. His reliable teenage fan girl base may also shrink a bit, some of them might also be die hard Oscar Zia fans as well and will split off, leaving both with less votes. Plus he’s going first, and that’s never good.

Score: 0.5/10

Ramadan: This is my second favourite song in Melodifestivalen. I really enjoyed “Begging” last year. He had swagger and confidence—and he seems to be an even more confident performer now. It’s a bit of a re-tread of “Begging,” but it has a good chorus backed up by a stand-out performance. Unfortunately I believe the juries will hit this hard. But hopefully he will get a good televoting result. I’d like him to finish Top 2, but I think he’ll have to settle for fifth or sixth.

Score: 8/10

Padraig: Last year Anton wore a pair of Simon Cowell’s pants. They must have been magic because “Begging” was brilliant, whereas “Natural” is anything but. I’d recommend he procures himself a fresh pair ASAP (although it’s already too late for this year). Until then, the best option might be just to put the tv on mute and appreciate the view.

Score: 3.5/10

ANTON EWALD MELODIFESTIVALEN 2014

Anthony: Back into the final for the second time and another shot at Melodifestivalen glory. He’s bound to be a popular one with all the teenage girls for obvious reasons, but the rest of the Eurovision fan community might see him as an Eric Saade wannabe, following the singer’s Eurovision success in 2011. As Adelén found out at last year’s Norge Melodi Grand Prix, the downside is vocal issues while dancing at the same time. If Sweden aren’t careful, they could find themselves having their very own Tooji moment at Copenhagen this year, a hit with the televoters but a disaster with the juries.

Score: 6/10

James: I have admitted to other WiwiBloggers that I think Anton has a rather stroke-able face – I mean, no one, straight, gay, whatever is going to say that he is ugly. He is very, very handsome. But this is not the point and I must remember this too. The song – yes, the song; this is a song contest. The song is forgettable and I honestly believe that last year’s attempt with Begging is far better than this, musically and rythmically. This doesn’t have a rhyme, a tune – anything that makes it an instant earworm, this ‘Natural’. So I must only rate Anton on his face.

Score: 1/10

Sami: I love “Begging”, I love Anton’s A-EP, so I think I have to love this too. When I first heard it, I was a little dissapointed. Sure it’s not as good as “Begging,” but after some (or hundreds) of listens I started to love it more and more. I don’t like the gospel part and the performance has basically the same moves as “Begging”, but I think it would be the best representative for Sweden. It’s a nice song with a good-looking guy and with some small improvements, the performance would look great too. I just think that the gospel part wouldn’t work live, unless they get rid of the dancers and get some gospel singers to the stage.

Score: 9/10

Anton Ewald Melodifestivalen

Franceska: We get it, Anton, you’re trying to be Sweden’s Michael Jackson. I’m not even a big MJ fan and I can tell that Anton is not doing a good job. Then it goes into this generic dance music bit that will surely succeed in the clubs of Sweden, but should not represent Sweden in Eurovision. “Begging” was better, for lord’s sake. Just hope that those teenage girls will fall for your generic dance moves and crotch-grabbing. Trust me, you’ll need it.

Score: 3/10

Patrick: He sure does like to touch his private parts. Anyway, I’m really dissapointed with his song. The chorus is so outdated and annoying and his vocals are so bad that I want to throw a music book at his face. Seems that Mr. Wannabe Elvis Presley thinks that the performance is enough to win Melodifestivalen. But I’m sorry, Anton. Having a voice is a big part of Eurovision too. Many people consider him to be a winner but I think Sweden knows what good music is. But hey, there is no chance for him to ruin this. It’s bad enough to begin with.

Score: 3/10

Wiwi Jury Verdict: 4.75/10

Final ranking: #9 of 10

See our latest #melfest reviews and rankings on the Wiwi Jury page, and then vote for your favourite in our #melfest poll.

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bonne coquine
6 years ago

Je suis venue s?r tonn site internet par hasard et puis je nne le regrette pas !!

Bogdan
7 years ago

@Alex “You are no longer professionals” ?! Really? I think you need to read the first line of the article again. This is a fan blog, not an international jury of songwriters. Lighten up, dude.

But yeah, Anton sucks, and not in a good way. His infatuation with his looks, which is so evident on his Instagram, transpires on stage. However, this is not a model contest, but a song contest. And the simple truth is that his song, regardless of how his voice has improved over the last year, is not that great.

Alex
Alex
7 years ago

@Kerry I was not talking about the song, at this point it’s not relevant if i like it or not. A 10 jury member should be representative for a bigger population just because the have different tastes in music. It’s just like the social studies and stuff like that. But if member A will give to the song the highest mark possible just because B will give it a lower mark, means that this is just a game that we can all play it at home with our friends and so on . This is a website, probably the best… Read more »

Alex
Alex
7 years ago

His vocals improved from last year, and I know he does his own choreography (or at least he did it last year), but it’s true that the singing needs to be more of a focus for him.

Like the rest of the songs in the final, this one was good too, although I can’t remember any of it, haha. I just remember that it was good. Overall, I’ll definitely take 2014’s Melfest final songs over 2013’s.

eurana
eurana
7 years ago

It’s funny! Destan from France was criticized for their poor voice quality live. Anton is way worst live than any boys from Destan, but nobody here wrote one single line about it. What is happening here ?

Kerry
Kerry
7 years ago

PS judging from all the comments you are in minority Alex!

Kerry
Kerry
7 years ago

Alex–If I were on the jury is give this a NEGATIVE 8. It’s an empty song. I applaud honest jurors who don’t mind saying the truth–even if it hurts. (And anyway with 10 people it balances out…)

Z24
Z24
7 years ago

Only like it on the final gospel part. Anton should drop all this philosophical facade crap and go straight with stuff like Begging because we know he does not have the voice to pull that off. This won’t succeed.

Alex
Alex
7 years ago

And yet again wiwi jury has proved us that there is no point in reading this reviews (0.5 really?) I’m not saying that because i love/hate the song but c’mon! You are no longer professionals.. such a shame, i liked so mush this web page, but now…

D
D
7 years ago

Worst song in the final. Just terrible and so cliché. I didn’t love “Begging” last year like everyone else seemed to but this is just a huge step down. Seems like all the returning artists had worse songs than their previous ones this year. Yohio, Anton, Alcazar, Sanna, Janet (even though I loved “Hollow”), State of Drama. However, I did like “Ta mig” by Linda Bengtzing and hated almost all of her other songs.

Easpag
Easpag
7 years ago

Come on, this is nearly as bad as Alcazar. Some of these songs are diabolical this year.

Thiefo
Thiefo
7 years ago

I was waiting for Anton’s return so I had big expectations for Natural, but Begging from last year was infinitely better. I agree with Angus, having 2 cute guys singing chewgum pop in the final will divide the teenage votes between Oscar and Anton, meanwhile on the other side of the room the same will happen between Sanna and Helena, with possibly Ace or Linus trying to give a surprise. This should be an interesting final!

Dar
Dar
7 years ago

The only sounds I want to hear from this guy is when I violate him:)

Dhani
7 years ago

this song really sucks