In recent years it’s become commonplace to mention Eurovision and “The Voice” in the same breath. Polina Gagarina, Amir, Sergey Lazarev, Loïc Nottet, Lena, Elnur Huseynov — some of your favourite Eurovision stars have either joined the judging panel of the international singing franchise or competed on the local edition of the show. So why should Jamala — the winner of the Eurovision Song Contest 2016 — be an exception?
On Sunday the “1944” singer gave a stirring performance during the super-final of “The Voice of Ukraine”, helping close out the sixth season. She revealed that she’ll join the show as a mentor and judge in 2017.
During the announcement she confessed that she loves to hear unique vocal timbres and artists that have compelling stories behind them. Will she discover a new star in Ukraine?
Jamala’s victory at Eurovision has propelled her to another level in her homeland, and you can really feel that in the video below.
The segment opens with a postcard showing off Jamala’s vocal — and sartorial — range. The mish-mash of genres in “1944” seems to reflect her broader career, which has spanned countless musical styles (and hairdos).
Her performance of “1944” was enchanting and mesmerizing, even without the fancy Eurovision LED floor, showing that it’s Jamala — not the fancy theatrics around her — that make the song a winner. But don’t worry — the glorious yellow tree still rises in the background.