In February, the BBC finally revealed that James Newman would be representing the United Kingdom at Eurovision 2021. And now, the British singer has released “Embers”, his entry for this year’s contest in Rotterdam.
The official reveal of the song was first made on BBC Radio 2, where it was played by presenter Ken Bruce after he spoke with James himself. The music video is set to premiere at 11:20 GMT.
James Newman – “Embers” (Eurovision 2021 – United Kingdom)
James Newman returns to Eurovision after he was due to represent the UK in Rotterdam last year with his romantic track “My Last Breath“. However, as we know Eurovision 2020 was not to be.
For 2021, James has taken a different approach and delivered what some fans have described as “an absolute bop”. “Embers” is a more upbeat number, reminiscent of many of the pop-dance tracks that get regular airplay on UK radio stations – comparisons have particularly been drawn to songs by British DJ Sigala.
All in all, it seems that James will be aiming to bring the party to Rotterdam.
From “My Last Breath” to “Embers”
The change in tone from “My Last Breath” to “Embers” was perhaps to be expected for quite a long time now.
During a Twitter Q&A session in May last year, Twitter user @curtyleex asked James what type of song he’d bring if he was selected again for Eurovision 2021. James replied “I’d defo come back with a big banger!”.
I’d defo come back with a big banger!
— James Newman (@JamesNewmanUk) April 29, 2020
James also has an extraordinary history of writing chart-smashing bops for huge artists. This includes “Waiting All Night” by Rudimental ft Ella Eyre and “Blame” by Calvin Harris and his brother John. He’s also written for Little Mix, and ex-One Direction alum Zayn Malik and Louis Tomlinson.
Fans of James (also known as Divers) were very excited when he confirmed this change. He told BBC News in February that he “wanted something people can dance to, even if it’s just in their kitchen”. He feels “like everyone wants a party and to have some fun”. And that is certainly the case!
We can’t wait to dance along to “Embers” come May, and are excited to see what the UK can do this time around at the contest.
What do you think of “Embers”? Will you be giving James Newman and the UK ‘douze points’ in May? Let us know what you think in the comments below.