The American Song Contest is coming on Monday, February 21, and NBC is warming up its hype machine.
On Tuesday night, during the final of The Voice, the network aired the first commercial for the Eurovision-inspired song contest.
The dramatic voiceover goes like this.
“After the Olympics, artists and bands from every state and territory will compete in th biggest live music event America has ever seen. Fifty-six original songs from every genre where your vote decides America’s next big hit.”
“American Song Contest premieres after the Olympics.”
American Song Contest 2022
The promo suggests that NBC is going all-out to make the event a success. The fact that it debuts the night after the Winter Olympics end means that it will already have a captive audience: Viewers will, at that point, be looking for something to fill the sudden gap in their evening schedules.
Promoting the show during The Voice — a ratings juggernaut — will also likely attract viewers to the new program.
The multi-episode event will include three qualifying rounds, semi-finals and a grand final that picks the Best Original Song.
Last May the spin-off of the wildly popular Eurovision Song Contest officially launched its submissions and casting site, which laid out the scope of the show.
“Based on the Eurovision Song Contest, the biggest music competition in the world with a 65-year history and 200 million viewers per year, American Song Contest will feature live performances of original songs representing all 50 states, five U.S. territories and our nation’s capital. Each original song will compete in a LIVE televised event series to win the country’s vote for the Best Original Song.”
“From indie to pop, bands to DJ’s, rap to singer-songwriters, signed or independent, we will be showcasing a diverse array of artists in all genres from across the country.”
Producers were keen to stress the originality of submissions — a point of difference from the plethora of singing competitions that already exist. On the front page of the site they wrote: “No Covers! No Tribute Bands! Original Songs ONLY.”
In the eligibility requirements, producers also teased that filming would take place in Los Angeles and Atlanta, while leaving the door open for other locations too.