Back in June, Estonia’s Eurovision 2016 star Jüri Pootsmann introduced his latest single “Nii Või Naa” (For Better Or For Worse) to the public. Now, he has a brand new video to go along with it.
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After wooing fans with the cool retro sounds of his #Eurovision entry “Play” and the drum and bass pop of Cartoon’s “I Remember U”, Jüri Pootsmann returns to his roots with his new single “Nii või naa” sung in Estonian. Juri Pootsmann, Ni voi naa, single cover “Nii või naa”, which roughly translates to “For better or worse”, has a fresh modern Estonian sound that sounds like something right out of Eesti laul. The song uses chilled-out electronic sounds which compliment Jüri’s deep, rich and expressive vocals. The song tells the story of a relationship in its final days, when a hot summer has brought the end. In the chorus, Jüri sensually murmurs, “Nii või naa/Kuskil saabub hommik/Nii või naa/Täna meid siin ei ole” (For better or worse/Somewhere it comes a morning/For better or worse/We’re not here today”.
Jüri’s debut album is due in October, and “Nii Või Naa” is merely a glimpse of what this Estonian wunderkind has to offer when it comes to music. His sound is fresh and clearly shows that he is a force to be reckoned with.
The video portrays a group of lonely skater girls who float through an empty Tallin. They end up in a nightclub. There they find Jüri alone on the dancefloor, wearing a black coat. The song and the video tell a story of the loneliness that ultimately follows a break up, a kind of hopelessness. One feels alone in the world, like no one is around to pick up the pieces. Hence the empty city. But in the end, the girls are together. They watch the sun rise after a long night and with it comes the hope for better, brighter days and the certainty that friendship is above everything.
The electronic beat of “Nii Voi Naa” is a big leap from the retro sound we heard on “Play”. But Jüri’s soulful voice is still there, sending that tingling feeling down the spine. It’s what earned him a spot on my top five list of the hottest guys at Eurovision 2016.
Jüri Pootsman “Nii Või Naa” Official Music Video
Jüri Pootsman may not have conquered Europe, but he is nowhere near throwing in the towel and quitting. He is a musician with a capital M. We can’t wait to hear the rest of his album. What about you? Let us know below.
Jüri Pootsman interview at Eurovision 2016
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