“TOY” — the Israeli entry for Eurovision 2018 from Netta Barzilai — has taken the Internet by storm, clucking up … sorry clocking up more than 7 million views on YouTube since its March 12 release.
And today Netta kept her song moving with an official remix from Sagi Kariv — a DJ and producer based in Tel Aviv who is known for his work across house and its sub-genres circuit, power and progressive.
His spin on Netta’s eccentric track gives it a more club friendly vibe, nodding to early 2000s Thunderpuss. No wonder his Sound Cloud has over 34,000 followers already!
“Toy” — The Sagi Kariv Remix
Having a club remix is a great way to get the song into more mainstream environments. But mainstreaming can’t take away Netta’s authenticity and originality. The mix keeps her unique clucks and sets her empowering message into overdrive with its bangs and clangs.
That message came through loud and clear during Netta’s recent interview with wiwibloggs — her first in the English language.
“It’s so funny how people are caught up with [the chicken sounds],” she said. “It has a double meaning. The noises are supposed to imitate the voices of a coward — a ‘chicken’. Someone who doesn’t act the way he/she feels and treats you like a toy. Baka is also ‘stupid’ in Japanese.”
“The song has an important message – the awakening of female power and social justice, wrapped in a colorful, happy vibe.”
She also explained her vocal looper, which has interested and bemused fans in equal measure.
“The looper is a mobile recording device which allows me to record my voice, several times in a loop, until a playback is formed. I love it cause it gives me creative freedom to express my crazy musical ideas.”
Today’s remix isn’t the first time we’ve heard the song re-worked in recent days.
Anonymous — a registered charity promoting animal rights in Israel — recently applied the song to the group’s belief that animals deserve to live their lives free from suffering and exploitation.
With their Netta Barzilai parody video the organisation gives voice to millions of chickens who are reared in difficult circumstances every year. Their playful chicken — who looms large and in charge in their video — conveys their idea in a rather straightforward way: “I’m not your food you stupid dude.”
To watch that click on the story below.
Do you like when Eurovision songs get remixes? How do you feel about this one? Will you be begging DJs to play the Sagi Kariv Remix of “TOY”?