It’s finally here! After months of rumours and speculation, the official Eurovision 2021 logo has been revealed. The new artwork is a revamped version of the 2021 “Open Up” logo, designed to symbolise connectivity and togetherness.
In 2020, design agency CLEVER°FRANKE created the circular “Open Up” logo to symbolise the colours of the flags of each nation participating in Eurovision 2020, in order of the year each debuted at Eurovision. This time, Rotterdam is at the centre, with the colours of each country’s flag extending out towards each nation’s capital city. With Oslo to the north, Warsaw to the east, Skopje to the south and Dublin to the west, all 41 capital cities are featured.
The idea behind the logo is explained in this video from the EBU.
Eurovision 2021 logo reveal
“Last year’s artwork was about our legacy, telling the story of looking back,” the EBU says. “Now it is time to look ahead and tell a story about where we are going.”
“The logo for the canceled 2020 edition presented a data-driven visualisation based on the flags of all participating countries and told the story of the Eurovision Song Contest’s 65 year history,” the EBU writes. “The new design is inspired by the world map with Rotterdam as the beating heart of Europe in May 2021.”
“The logo connects Rotterdam with the capitals of the participating countries and symbolises coming together, regardless of the form,” says Sietse Bakker, executive producer of the Eurovision Song Contest. “It shows that we are open to everything the participants have to offer.”
This new artwork builds on last year’s design, which itself builds on previous logo designs from when The Netherlands hosted the Eurovision Song Contest.
CLEVER°FRANKE co-founder Gert Frankie says the logo is an “extended” version of the previous logo. It maintains the “simple, intelligent, minimalist and experimental” elements and adds a “festive touch, to celebrate the return of the Eurovision Song Contest.” This decision comes after the EBU confirmed that Eurovision will return in 2021, after the 2020 contest was cancelled due to the COVID-19 pandemic.
Bakker goes on to reiterate Eurovision “will continue next year, no matter what” and that he hopes “to welcome the participants, press and fans to Rotterdam in May; physical if possible, virtual if necessary.”
Speculation and rumours
Earlier this year, fans speculated about a much more drastic logo change. In September, Eurovision Head of Communications Babet Verstappen shared a photo of herself in a studio with a poster featuring a swan-like design. Many fans assumed this was the new logo for 2021. Bakker quickly debunked this, confirming this was not the case.
What do you think? Do you prefer the 2020 or the 2021 design? Sound off in the comments below.