Photo courtesy of Rai

The EBU has confirmed that the Eurovision 2022 slogan is “The Sound of Beauty”

The confirmation comes a few hours after an image emerged on Twitter, showing a banner with the slogan and logo, prompting countless shares and comments on social media. 

The EBU writes:

“The inspirations behind the Eurovision Song Contest 2022 slogan and theme art, and information on how the Contest’s new identity informs and inspires everything from the merchandise to the ambitious set design, will be revealed on Monday 24 January.”

The slogan “The Sound of Beauty” lends itself well to a musical event. Producers will be able to ask fans what beauty sounds like to them. There’s also a quality of synesthesia at play — when one sense overhwhelms or comes through another, as when you see colours while eating or hear what you see.

As for the logo, the circular shape will connote many things to many people. On first glance it might resemble a solar eclipse, bacteria, a planet with corona light effect encircling it, coronavirus, the pupil of an eye, a molecule or even a uterus.

What do you see in the logo? And do you like the slogan? Let us know down below!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by wiwibloggs (@wiwibloggs)

 

Photo courtesy of RAI / EBU
Subscribe
Notify of
guest
180 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments
Grft
Grft
4 months ago

The logo of JESC2021 was 100 times better, please

Iv***
Iv***
4 months ago

I am shocked by the vast number of negative comments here. Of course, tastes are tastes and there is always room for discussion and thats fairly ok. But the RAI and Italy bashing is simply outrages. I am not Italian, but I am sure Italy is going to stage one of the best shows we’ve seen for dacades. It is certainly going to be unique and particular, with soul and life. After rewatching all the 1990s editions, I find the 1991 ESC to be yes quite chaotic, but that’s what made it so special and rememberable. It simply had soul… Read more »

Jonkonfui
Jonkonfui
4 months ago

It is funny how things in English sound more or less ok but when translated into different languages sound soooo corny.
In Spanish El Sonido de la Belleza. (The sound of beauty) sounds like the title of a Peruvian soap opera.

Jonkonfui
Jonkonfui
4 months ago

I thought Moroccanoil was a Moroccan petrol company but it actually is a company that sells hair products.

ete sech
ete sech
4 months ago
Reply to  Jonkonfui

I’m glad I’m not the only one who thought that! ?

Iv***
Iv***
4 months ago

Italian design simply never disappoints! I LOVE IT!!!

Mountain singing through the screams of seagulls
Mountain singing through the screams of seagulls
4 months ago

When you aren’t sure whether it’s supposed to look dated or not, then it’s pretty bad either way.

I think it’s all quite ugly, but I hope it grows on me and everyone once we see the full concept (animations, flag colour versions, merchandise theme) and we get used to it.
So far it’s very disappointing and doesn’t even fit the modern aesthetic of the graphics they’ve used on the official website and social media channels.

Maya G
Maya G
4 months ago

The slogan is extremely dumb IMO, but I really like the design and can’t wait to see it in motion.

Last edited 4 months ago by Maya G
Mountain singing through the screams of seagulls
Mountain singing through the screams of seagulls
4 months ago
Reply to  Maya G

It’s the opposite for me. I don’t mind the slogan, while I find the logo extremely ugly and uninspired. Very early 2000s not in a good way, messy.

I also don’t get how the sponsor’s logo is allowed to be as big as Eurovision’s own logo?

Iv***
Iv***
4 months ago
Reply to  Maya G

I couldn’t agree LESS!

Fatima
Fatima
4 months ago

I like it. It reminds me of spirograph. Did no-one else ever have that toy?

ete sech
ete sech
4 months ago
Reply to  Fatima

I think I had it but I was too little to remember even its name uwu

Erik
Erik
4 months ago
Reply to  Fatima

Eurovision is too serious for me to be involved with toys. I think I had one, but I never paid much attention to it. Drawing cars by filling in lines of some plastic that you moved for several steps. I loved those because it felt like magic!

Milan
Milan
4 months ago

I like it, it is certainly not over-ambitious.

Mirko
Mirko
4 months ago

I’ve never seen a post like this with so negative comments; it makes me really sad. No one at this moment seems appreciate how Italian delegation and our broadcast is working on the show. Please be patient, and trying to not judge everything based on what we have right now – just a slogan and nothing more.

Ellie
Ellie
4 months ago
Reply to  Mirko

Really, it’s just a logo/slogan. If I think back to what made Rotterdam successful, the logo and slogan barely register with me. I’m sure Italy will do a wonderful job like the Netherlands did.

Maya G
Maya G
4 months ago
Reply to  Mirko

The ESC fandom are always overreacting, dramatic and quick to jump to conclusions, It’s like this almost every year. I’m sure you’ll put on a great show, and in the end that’s what people will remember.

Ana
Ana
4 months ago
Reply to  Mirko

Even if the comments are bad, the logo and slogan are the least important parts of the show. It’s just there’s nothing else to discuss so people are over reacting. Prepare yourself to hear 1000000 times that the stage is too small and that the camera angles are too wide.

Iv***
Iv***
4 months ago
Reply to  Mirko

Don’t worry Mirko. Unfortunately, it’s not given that people understand and appriciate good taste and pure class.

Dida
Dida
4 months ago

The Graphic is very ugly, it resembles Covid sign. The colors are horrible. It looks very cheap and amateurish. Who made it? Although I was glad Italy won, I’m very disappointed by how they’ve organized things so far…

Patrick
Patrick
4 months ago
Reply to  Dida

What you mean organized so far??? Nothing happened yet…!

James
James
4 months ago
Reply to  Dida

The logo is based on soundwaves coming off of speakers, which sometimes, visual effects artist would make a visual representation of by showcasing a beating circle that emanates sound waves and every beat it does is a response to the beat of the music.

Whisker
Whisker
4 months ago

“Morrocan Oil” is *the* sponsor of the contest so their name and logo *must* be highly visible on promotion materials. Whoever looks at such material should *instantly* see it. so nobody should take offense or be upset about the font size.
I like the logo A LOT with the exception of the “the sound of beauty” font, it doesn’t work with the rest of the fonts. Italy has so many beautiful places, it’s no surprise they went for this slogan. I like it very, very, very much.

Aaron
Aaron
4 months ago
Reply to  Whisker

What I appreciate is blue not being a dominant color in the logo. I think the last time this happened was 2015. I appreciate and actually the logo looks like an eye to me. the circle being the pupil and the waves being music or light. like seeing the beauty of music.

Whisker
Whisker
4 months ago
Reply to  Aaron

That’s so nice!

Michael
Michael
4 months ago

We can discuss all day long about whether this logo is bad or genius. But for the first time in a couple of years, i can really see that the countries identity has been incorporated into the slogan and logo – which have been really missing. Turin 2022 here we go!

Berendina
Berendina
4 months ago
Reply to  Michael

The first time in years? I’m a bit confused about that. “Open Up” was related to the Dutch cultural climate where people of different religions and (artistic) backgrounds have been welcomed, and seeked refuge for centuries. The logo was inspired by the straightforwardness and simplicity of the Dutch culture (can be seen in De Stijl art/architecture). The stars of 2019 obviously were related to the cultural and religious identity of Israel, related to Judaism. “All aboard” had to do with the nautical character and culture of Portugal, and the century of oversees exploring. When I look at the 2022 logo… Read more »

Pietro
Pietro
4 months ago
Reply to  Berendina

Because if you read “open up” or “all aboard” you would immediately think at Neatherlands and Portugal? Come on, the “sound of beauty” refers to the “bel canto” which is notoriously italian… it’s okay if you don’t like the idea but the reference is clear

musica
musica
4 months ago
Reply to  Pietro

Eh… no. The reference isn’t clear at all. Then they should have made it ‘The beauty of singing’.

Pietro
Pietro
4 months ago
Reply to  musica

Ehm sorry, I like the “sound of beauty” more, the sound of italian beauty… of italian language

musica
musica
4 months ago
Reply to  Pietro

You make it sound like Italy somehow has a monopoly on beauty… like if we hear the word ‘beauty’ we immediately think of Italy.

Pietro
Pietro
4 months ago
Reply to  musica

Of course not, but I find this slogan to be very much appropriate to the host country… also I don’t understand the criticism, many of the past slogans only refer to the feeling of unity, which is honorable and follows the aim of the competition, but they are really generic, this year there is a slogan that actually makes sense but apparently it’s not enough, what did you expect “pizza mamma mia”?

Last edited 4 months ago by Pietro
musica
musica
4 months ago
Reply to  Pietro

Well, you’re kidding but actually I would have liked that one much better… at least it evokes a reaction (laughter) which is what you want with a slogan.

Whisker
Whisker
4 months ago
Reply to  Pietro

“Bel canto” indeed. It’s not the same as the “sound of beauty”, but the reference IS there. This sounds beautiful, no pun.

Extinguir
Extinguir
4 months ago
Reply to  Berendina

Eh? Italy is known throughout the world for its beauties. Life is beautiful and The Great Beauty are two Oscar films that were made in Italy. If you fail to see a connection on “beauty” =/= “italy” that is so crystal clear…

willchrisiam
willchrisiam
4 months ago
Reply to  Michael

Careful not to pull a muscle reaching like that.

Séamus Mór
Séamus Mór
4 months ago

I’m underwhelmed, it’s not my idea of a logo, it’s not clever or cutting edge and like other posters here have already mentioned the sponsor’s name is far too prominent. With regards to the stage, it sounds far too complex and messy given that most of the set changes for each country over the last 15 years or so are done with lighting and imagery, it actually doesn’t need to be as big as it is as there are only six people allowed on it at any one time, I’ve been to a few ESC’s and in most cases the… Read more »

Mubarak
Mubarak
4 months ago

So Ugly! I remember how beautiful the 2012 logo looked, so far from this. It’s like comparing Trash bag to Luis Vuitton handbag, ha ha!

Valentino
Valentino
4 months ago

The colour scheme looks horrible!

eurovision2022adisaster
eurovision2022adisaster
4 months ago

They are musical waves that float in the sky all disorderly of various colors that then come together and form this star-shaped design with the colors will also form the nation. For example, for Italy they will be green, white red.

Dimi
Dimi
4 months ago

Most design concepts work on a logo first and then create the animations and concept based on the logo. Here it seems Italy might have done the opposite. It feels like they thought of the movement of the concept first, just like how sound itself doesn’t have an image but it always vibrates (moving) and then they had to implement that somehow in a logo. It just doesn’t happen, or at least not as successfully and that’s what most people see here. So let’s wait till Monday when the whole design will unveil itself and we will be able to… Read more »

willchrisiam
willchrisiam
4 months ago
Reply to  Dimi

Flags are easy to distinguish when they are drawn or laid flat. Once you hang them and let the wind do its thing they can become indistinguishable. Would you stretch and deform them so they are only readable when they are in motion?
As Erik said below – a logo has to be simple and recognizable and you should be able to draw it yourself. This simply isn’t a logo.

Erik
Erik
4 months ago

The logo for a Eurovision is usually not a logo, it’s a concept. Like letting countries be represented by a seed, a pearl or similar. For a logo we can look at the Olympic Rings. Five connected rings. Easy to draw yourself on a pice of paper. Recognisable. Or the McDonnalds M. A logo should be just that. Easy to draw, recognisable. We have the treble clef of 2008, the heart of 2011, the butterfly of 2013 and the star of 2019. These are close to being logos. The rest are just concepts. They are too complicated to be drawn.… Read more »

Nicolas
Nicolas
4 months ago

More like the sound of recorded voices lmao.

musica
musica
4 months ago

The logo is probably seventies-inspired, looks like a kaleidoscope. The slogan is just plain bad, but who really cares about the slogan.

Btw, I think Moroccanoil is a bit too visible in everything Eurovision. For a show that’s on public broadcasting in most countries (I assume) it’s bordering on illegal how much prominence this brand gets.

Barry
Barry
4 months ago
Reply to  musica

The slogan is just plain bad, but who really cares about the slogan.’

Well, normally the slogan works as a concept for the postcards and interval acts.

musica
musica
4 months ago
Reply to  Barry

You can do pretty much everything with this slogan, so that shouldn’t be a problem.

Im so fab
Im so fab
4 months ago

It looks retro, like it was a logo from 20 years ago. I like it though, it brings me nostalgia.

Also FINALLY a slogan that doesn’t speak about everything being one diversity stuff…

Giuseppe
4 months ago
Reply to  Im so fab

È la cassa di uno stereo hi-fi che pulsa… ignorante.

vetrina
vetrina
4 months ago

It looks like it was made by an undergraduate graphic design student! FAIL

TheOnly One
TheOnly One
4 months ago

Am I the only one who’s seeing Covid in the logo?

Dino
Dino
4 months ago

The circle reminds me a woofer, so I guess it’s going to get sense when animated.
Very dissappointed though, considering that italians are famous for design, so I’d have expected something different and more original

Malo
Malo
4 months ago

In the printed banner the colours look kinda nice actually. Don’t shoot me XD

Malo
Malo
4 months ago

Why is the “Turin 2022” smaller than “Song Contest” in the main logo? It’s driving me crazy.

willchrisiam
willchrisiam
4 months ago
Reply to  Malo

It always is. It’s in the guidlines.

Malo
Malo
4 months ago
Reply to  willchrisiam

No I don’t think it was in the previous contests. Check Rotterdam for example. Song Contest is in bold yes, and the City name is in regular/light, but the font size was the same. Or am I being crazy?

Malo
Malo
4 months ago
Reply to  Malo

Well perhaps the city name has always been slightly smaller, but this year is too much. You can barely read it.

Marios
Marios
4 months ago

The slogan is sugary, the logo is dull and uninspired (is it a logo even?).
I’m afraid they are going for a vintage style approach in the whole show, like a San Remo festival of the 50s, given the description of the stage too.

baili Atha gloo
baili Atha gloo
4 months ago

The symbol looks like a circle with a weird papery aura around it

Lou
Lou
4 months ago

This gives me 2011 vibes lmao

James
James
4 months ago

The typeface reminds me of the ones you’d see in trailers for old coming-of-age Italian films set in the summer (Summertime!).

Last edited 4 months ago by James
BadWoolfGirl
BadWoolfGirl
4 months ago
Reply to  James

The font for the slogan actually does look like something out of the 70s

Vale
Vale
4 months ago

The slogan is perfect. The logo needs to be redone. ASAP
Why does the sponsor name have to be so big? EBU, this is your fault!

Last edited 4 months ago by Vale
Zulal
Zulal
4 months ago

I personally don’t like the logo. I find it dark and dull. The idea behind it is not bad but I just don’t like the selection of colours.

On the contrary, I love the slogan 🙂 (one of the best ones ever for me)

Meckie
Meckie
4 months ago

At least it is less blue than in the years before, but again a circle.

Meckie
Meckie
4 months ago

“The beauty of sound” would have been better slogan.

Fast Food Music Lover
Fast Food Music Lover
4 months ago
Reply to  Meckie

Some sound are just noise.

#synthsareawesome
#synthsareawesome
4 months ago

My inner Merzbow fan is both flattered and offended.

Fast Food Music Lover
Fast Food Music Lover
4 months ago

The logo is… not what I expected. I’ll reserve further judgement until Monday though when they reveal the whole design concept including the stage.

Vincenzo
Vincenzo
4 months ago

The wisest approach. Let’s at least see the stage concept and hear the designer explaining his idea.

willchrisiam
willchrisiam
4 months ago

It’s totally fine if you like the logo. I just can’t understand the people making excuses and saying it’ll look better animated. The first rule of good logo design is that it has to be easily recognizable and memorable. It also has to work in every situation and at every size. A dark circle in front of muted abstract squiggly lines is neither. It looks nice but that’s not a logo. That’s a background you can use for a logo.

Last edited 4 months ago by willchrisiam
ete sech
ete sech
4 months ago

I liked the design but at the same time it’s very off-putting and bizarre, like it doesn’t fit Eurovision at all… Maybe that’s because it looks too opaque.
And the slogan isn’t the worst ever, but it’s uninviting unlike some of the previous ones.
Which makes it also disappointing, because Italians usually stand out in designing. I didn’t think Rotterdam’s logo and slogan would be better than this 🙁

Last edited 4 months ago by ete sech
Barry
Barry
4 months ago
Reply to  ete sech

Well, to me OpenUp has more depth than The Sound of Beauty.

ete sech
ete sech
4 months ago
Reply to  Barry

That’s what I meant, actually

ANDREW BROWN
ANDREW BROWN
4 months ago

mmm. This looks like someone has been trying to come up with a good idea and failed to meet the deadline and gone here’s what ive achieved to date. I hope this is not a reflection of the event to come.

Alonso
Alonso
4 months ago

This Eurovision logo is just bizarre to me, sorry. The dark blue inside the circle doesn’t match the dark red on the background. And could someone please tell me why does everyone say this design is ‘so Italian’? I’m a little confused.

Last edited 4 months ago by Alonso
Giuseppe
4 months ago
Reply to  Alonso

Rappresenta la cassa di uno stereo hi-fi che vibra alla musica.

Aeria
Aeria
4 months ago

If I may summarize this in a popular meme;

Me: Mom can we have a Eurovision 2015 logo?
Mom: We already have a 2015 logo at home.
2015 logo at home:

MTD
MTD
4 months ago

Hey guys, remember when you all thought that Ukraine 2017 had the worst logo ever? Or Azerbaijan 2012.

Well…this happened.

Last edited 4 months ago by MTD
Aeria
Aeria
4 months ago
Reply to  MTD

People thought the 2017 logo was bad? Really? I thought it was really creative!

ete sech
ete sech
4 months ago
Reply to  MTD

It makes the whole thing even disappointing, as Italians are known as fine designers

Last edited 4 months ago by ete sech
Ableton
Ableton
4 months ago

People here act like they are media designers… the slogan and design doesn‘t matter at aaaaall. Everything should be about the quality of music.

ESCFanGA
ESCFanGA
4 months ago

The slogan is not the worst slogan ever but to me it’s pretty meh. The logo is okay but I really hate the font the slogan is written in.

Denis
Denis
4 months ago

The logo and slogan are the last things I care about regarding Eurovision. They usually never relate or impact the actual show. So the fact that it looks like Windows screensaver 07 wont impact my opinion on the contest.

Last edited 4 months ago by Denis
John the Go
4 months ago
Reply to  Denis

It sounds like maybe you do care, Denis.

Denis
Denis
4 months ago
Reply to  John the Go

Nope. I care about show, songs, hosts and postcards. Logo is really low down..

Polegend Godgarina
4 months ago

i feel like this logo is supposed to be animated so i’ll stay perched for updates. we’ll all warm up to it just like we all warmed up to the rotterdam one that was initially panned by the eurofan community.

Last edited 4 months ago by Polegend Godgarina
Azaad
Azaad
4 months ago

Lol I feel like this is the first time you’ve ever been diplomatic on this website.

Pearli
Pearli
4 months ago

Beauty? WT…

vetrina
vetrina
4 months ago

Kyiv 2017 and Lisbon 2018 had the best logos, imo. This one sucks!

Jonas
Jonas
4 months ago

It’s the one we’ve been stuck with since 2004 that I hate. I can’t complain about the 2022 designers – all they could do is background, that was their job. If they could do the whole thing, I imagine it would be very different.